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Alphabetical Basic Concepts of Selling

concepts, one for each letter of the alphabet. A quick and entertaining read, this book explains how selling works, why customers buy and how you;

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Measuring Advertising Effectiveness

of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to;

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Measuring Advertising Effectiveness

of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to;

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Product Placement in Video Games

method. By reviewing updated literature and conducting expert interviews, the thesis concludes that in-game advertising will not anytime soon be;

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Marketing to Women

This lively second edition by a gender marketing expert tells how and why corporations are spending more to capture the multi-trillion;

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Gimme! The Human Nature of Successful Marketing

In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal;

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Ethics in Advertising

practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the;

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Ethics in Advertising

practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the;

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Facebook Ads For Beginners

of entrepreneurs venturing into social media marketing has been on the rise. Even though this might sound simple and fun, the fact that you have to plan;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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Key Concepts in Marketing and Advertising

This book sheds light on various key terms or jargans that have been used for marketing and advertising. In basic terms, marketing is the;

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Advertising Headlines That Make You Rich

produce record-breaking sales results. David Garfinkel, copywriting expert who mentors other copywriters for $15,000 and up, offers one of his;

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Advertising Headlines That Make You Rich

produce record-breaking sales results. David Garfinkel, copywriting expert who mentors other copywriters for $15,000 and up, offers one of his;

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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;

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Facebook Marketing For Dummies 5Th Ed

Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert;

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;

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The Emergence of Modern Marketing

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's;

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Dictionary of Marketing and Advertising

The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising , is the definitive resource for all those who;

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Advertising Research

advertising effectiveness are discussed, with contributions on advertising strategies and branding, advertising creativity, emotional and;

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The Ultimate Guide to Internet Marketing for Dentists

that there is, and one that your dental practice can't afford to ignore. Dental online marketing expert Chris Pistorius provides you the;

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Native Advertising

Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use;

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Challenges - Global learning in a globalised world. Advertising and Marketing

Challenges - Global learning in a globalised world. Advertising and Marketing is een boek van Schoeningh Verlag Im;

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The Online Advertising Playbook

Praise for The Online Advertising Playbook Finally, someone has documented all we know about online advertising and how to do it right. As;

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Mylab Marketing with Pearson Etext -- Access Card -- For Integrated Advertising, Promotion, and Marketing Communications

Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion, and Marketing Communications;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects;

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Principles of Advertising

A complete and well-organized textbook on advertising Educational Book Review Principles of Advertising: A Global Perspective, Second;

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