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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Marketing Management

, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships.;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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Marketing Management

the desired customer segment is called marketing management. Various tools from competitive strategy and economics are employed to analyze the;

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Marketing Management Concepts and Tools

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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A Framework for Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;

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Framework For Marketing Management

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Services Marketing and Management

Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;

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Marketing Management

Management refers to the art and science of maintaining, organizing, leading any company towards achievement of set goals. Marketing is the;

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Essentials of Marketing Management

Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Global Marketing Management

Global Marketing Management, 4e offers a fundamental paradigm shift in teaching global marketing. Rather than being bound by the;

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Management of Organisations and Marketing

Management of Organisations and Marketing - Maastricht University Custom Edition;

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Framework for Marketing Management

For graduate and undergraduate marketing management courses. This title is a Pearson Global Edition. The Editorial team at Pearson has;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development and electronic commerce.;

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Internal Marketing

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed;

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Marketing Management

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing;

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