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Introducing Marketing Research

The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more;

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Market Research In Action

Market Research in Action is an examination of various marketing research techniques using a running case study based on a real product;

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Marketing Research

Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life;

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Marketing Research

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research;

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Marketing Accountability

breakthrough for marketing and essential reading for any senior marketing professional. Based on seven year's research into global best practice;

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Foundations of Marketing

marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media;

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Marketing Planning for Services

on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing;

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Marketing Planning for Services

on its ultimate effectiveness. These include: marketing intelligence systems; market research; organisation development stages; marketing;

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Marketing Theory

Introducing the histories, theories and debates of the field of marketing, this is your one-stop int;...

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Retail and Channel Marketing

in boxes for further investigation * Main research evidences highlighted in a chapter summary * Questions that can be used to promote discussion or;

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Review of Marketing Research

unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from;

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Cause-Related Marketing

for the arising tasks internally and to communicate their programmes openly to the public. Additionally, extensive future research;

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Services Marketing

International examples, cases, and research in the first edition, offering more integration of European content. It has also be fully updated with the;

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Introducing Counselling and Psychotherapy Research

Introducing students to the language of counselling research, this hands-on guide explains the research process and cultivates research;

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Marketing Research

For undergraduate and graduate courses in marketing research. With a do-it-yourself, hands-on approach, Marketing Research: An;

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Marketing Research

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to;

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Marketing Research

For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts;

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Global Marketing

enhance students' learning 'Spotlight on Research' and 'Expand Your Knowledge', introducing students to some of the seminal scholarly research;

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Hands-On Social Marketing

Six fail-proof steps to social marketing success! This book shows students and practitioners ;...

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Marketing Research

For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts;

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Marketing Research + CD

Marketing Research: An Integrated Approach, 3rd Edition, is invaluable for anyone studying marketing research at a degree or diploma level;

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The Essentials of Marketing Research

. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive;

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The Essentials of Marketing Research

. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive;

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Intercultural Marketing

* Blends theory and practice, and conventional and novel case studies, for a holistic approach to cr;...

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Intercultural Marketing

* Blends theory and practice, and conventional and novel case studies, for a holistic approach to cr;...

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Marketing Research, Twelfth Edition

Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business;

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Marketing Research Process

The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners;

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