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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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The Development of Scientific Marketing in the Twentieth Century

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing;

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Global Issues in Pharmaceutical Marketing

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current;

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Global Issues in Pharmaceutical Marketing

Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current;

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The Pharmaceutical Regulatory Process

This Second Edition examines the mechanisms and means to establish regulatory compliance for pharmaceutical products and company practices;

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Pharmaceuticals-Where's the Brand Logic?

about the concept of branding in the pharmaceutical industry, examining several of the most difficult branding theory issues. This helpful guide;

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Pharmaceuticals-Where's the Brand Logic?

about the concept of branding in the pharmaceutical industry, examining several of the most difficult branding theory issues. This helpful guide;

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Marketing Communications in the Pharmaceutical Industry

communications in pharmaceutical Industry.;

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The Price of Global Health

products that kill? Ed Schoonveld, a leading expert and consultant in global pharmaceutical pricing and market access issues, explains how;

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Global Industries Uncovered

Global Industries Uncovered: The Pharmaceutical Industry exemplifies how this industry is indeed a global one by detailing the theory;

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Global Industries Uncovered

Global Industries Uncovered: The Pharmaceutical Industry exemplifies how this industry is indeed a global one by detailing the theory;

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Global Industries Uncovered

Global Industries Uncovered: The Pharmaceutical Industry exemplifies how this industry is indeed a global one by detailing the theory;

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Global Marketing

Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global;

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Pharmaceutical Marketing in the 21st Century

Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticipate and prepare for market changes and;

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Global Marketing

across markets while taking regional differences into account. Global Marketing: aeo Discusses contemporary global issues aeo Covers important;

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Healthcare Relationship Marketing

In recent years there have been dramatic changes in the pharmaceutical promotional landscape, affecting both consumers and healthcare;

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Pharmaceutical Marketing

Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles;

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Global Pharmaceutical Policy

, the global pharmaceutical policy is ever-evolving and data and quality 'research-based information' in this field are scarce. This book fills;

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Entrepreneurship in International Marketing

, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues;

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Global Pharmaceutical Policy

, the global pharmaceutical policy is ever-evolving and data and quality 'research-based information' in this field are scarce. This book fills;

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Strategic Pharmaceutical Marketing

The pharmaceutical industry today is faced with significant challenges owing to the volatile and competitive business environment. For both;

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Pharmaceutical Marketing

Designed as a practical guide for the pharmaceutical industry, this book covers how to apply cutting-edge marketing concepts and tools to;

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Bullseyes and Blunders

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable;

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The Core Model

The Core Model: A Collaborative Paradigm for the Pharmaceutical Industry and Global Health Care develops the innovative core model, an;

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Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing)

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market;

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Contemporary Issues in Marketing and Consumer Behaviour

; sustainable marketing; the green and the global consumer among many more. Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes;

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Pharmaceutical marketing in India

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