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Digitizing The Customer Journey

Groundbreaking book emphasizing the need for companies to convert and integrate all their customer service and marketing data into a system;

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The Journey Mapping Playbook

The Journey Mapping Playbook: A practical guide to preparing, facilitating and unlocking the value of customer journey mapping A;

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Social-Media-Kommunikation entlang der Customer Journey

der Customer Journey erfolgsorientiert gesteuert werden. Grundlage ist ein Customer Journey Mapping, das alle Beruhrungspunkte der Kunden entlang ihrer;

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Crafting Customer Experience Strategy

of the customer, the employee and the process in managing the customer journey. In this book a range of real world insights are;

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Digitizing Government

case studies from the private and public sectors.;

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Digitizing Government

case studies from the private and public sectors.;

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Basisboek Customer Journey

- Het eerste studieboek over customer journey voor het hoger onderwijs; - leert studenten vanuit de klantbeleving te kijken, denken;

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B2B Customer Experience

understand critical features including the difference between customer experience, loyalty and inertia; how to use journey maps to establish;

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Authentic Customer Centricity

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business;

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Authentic Customer Centricity (Hc)

This book offers a breakthrough formula for creating a sustainable customer centric organization, which forms the key to enduring business;

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Journey To Centricity

A timely roadmap for leaders to transform outdated business practices into truly customer-centric companies of the future. Improve customer;

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Customer Relationship Marketing

(CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase;

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Customer Relationship Marketing

(CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase;

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The utilization of customer journey mapping in the automotive industry

increasing number of customer touch points and derive so called customer journey maps, helps companies to understand the broader reasons;

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Customer Experience Management - The Experiential Journey

, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless;

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Managing Customer Experiences in an Omnichannel World

sciences and more. The chapters intersect methodology, research, theory and applications all along the customer journey and customer touchpoints;

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Marketing Design met Customer Journey Mapping

Marketing Design met Customer Journey Mapping is 26 november 2020 door de jury van de PIM Marketing Literatuur Prijs uitgeroepen tot beste;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Competitive Advantage of Customer Centricity

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as;

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Marketing Design met Customer Journey Mapping

Marketing Design met Customer Journey Mapping is 26 november 2020 door de jury van de PIM Marketing Literatuur Prijs uitgeroepen tot beste;

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