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Managing Customer Experiences in an Omnichannel World

manage a customer's experience organizations need to integrate both these environments in an omnichannel way. This edited book examines;

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Exploring Omnichannel Retailing

related to each of the many barriers to an omnichannel approach, demonstrating not just success stories, but also failures. While omnichannel has;

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Omnichannel Retail

the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer;

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Omnichannel Retail

the power of digital and an omnichannel experience to everyday shopping. Connecting the digital customer to the physical customer;

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Crafting Customer Experience Strategy

customer journey, emotions, technology and the returns in designing improved experiences. This is an essential reading for marketing students;

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Loyalty Management

starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research;

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Loyalty Management

starting point for companies needing to foster customer loyalty in an omnichannel world. Drawing on 20 years of experience in research;

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Defining, Measuring and Managing Consumer Experiences

of modern consumer behaviours and successfully managing the customer experience.;

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When Digital Becomes Human

in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics;

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When Digital Becomes Human

in digital marketing and customer experience management, including omnichannel and multichannel experiences, big data and predictive analytics;

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The Art of Digital Marketing for Fashion and Luxury Brands

experiences, and to maximize customers' engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates;

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Sustainable Customer Experience Design

innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world;

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Sustainable Customer Experience Design

innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world;

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Remarkable Brand Experiences

level of customer advocacy Use a simple framework to create your own exemplary customer experiences;

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Clued in

shows exactly how to engineer world-class customer experiences, one clue at a time.;

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Subject to Change - Creating Great Products and Services for an Uncertain World

competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities;

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Excellence in Managing Worldwide Customer Relationships

, the book will also look at customer service in home markets, as well as in global operations, cultural issues, and expanding into world;

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Maximizing Customer Loyalty

. In a world where we all serve someone, this book is an essential read for anyone seeking growth both professionally and personally.;

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B2B Customer Experience

the reader through the process of creating an exceptional customer experience. Intensely practical in its approach, B2B Customer;

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Supply Chain Management in Multichannel and Omnichannel Retailing

Supply Chain Management in Multichannel and Omnichannel Retailing is een boek van Lisa Villing;

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Superior Customer Value In The New Economy

Edition offers a blueprint for responding effectively to customer demands and for creating the benchmarks common to world-class service companies;

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An Omnichannel Strategic Framework

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Managing Customer Service Pocketbook

For leaders of customer service teams, The Managing Customer Service Pocketbook draws on some startling statistics to highlight the benefit;

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Clued In

exactly how to engineer world-class customer experiences, one clue at a time. Carbone draws on the latest neuroscientific research to show;

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Customer Experience Management Rebooted

understanding, measuring and creating experiences that customers value . So while service and efficiency are wonderful things, they represent;

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Customer Experience Management Rebooted

understanding, measuring and creating experiences that customers value . So while service and efficiency are wonderful things, they represent;

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Memorable Customer Experiences

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a;

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