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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices;

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Digital Analytics for Marketing

This comprehensive book provides students with a grand tour of the tools needed to measure digital activity and implement best practices;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing Strategy

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics;

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Digital Marketing AllinOne For Dummies

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital;

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Digital marketing strategy

, in most cases, quickly relegated to the rearview mirror of a world that is forever gaining digital traction. And that's only on the tactical level;

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Event Marketing in the Context of Higher Education Marketing and Digital Environments

scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts;

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From Starting Small to Winning Big

From Starting Small to Winning Big: The Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will;

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Advanced Digital Marketing Strategies in a Data-Driven Era

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how;

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The Digital Marketing Landscape

consumers communicate with each another. Digital technologies such as mobile phones, the internet, social media, and email and have contribute to;

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Contemporary Issues in Digital Marketing

The theme of this book is digital marketing. We now live in the digital age - indeed, there are more than 3 billion people connected to;

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Dynamic Digital Marketing

. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience;

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Managing Digital Transformation

students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from;

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Managing Digital Transformation

students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from;

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Digital Marketing

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics;

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Digital Marketing

Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics;

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The Digital Marketing Handbook

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social;

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The Digital Marketing Handbook

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social;

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Relationship Marketing in the Digital Age

emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital;

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Relationship Marketing in the Digital Age

emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital;

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Dancing Through the Digital Revolution:

''Dancing Through the Digital Revolution is a playbook for marketing and advertising professionals''- Linda Thaler Kaplan

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The Digital Marketer

Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends;

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Strategic Digital Marketing

THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here-and it's developing rapidly. Regardless of your industry, sector, or;

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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides;

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Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides;

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