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The Digital Marketing Handbook

media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components;

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The Digital Marketing Handbook

media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components;

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Cambridge Marketing Handbook

of helping a business achieve previously unseen growth. Cambridge Marketing Handbook: Digital Marketing introduces the key concepts and tools, sets;

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Handbook of Digital Marketing

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B2B Digital Marketing Strategy

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as;

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B2B Digital Marketing Strategy

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as;

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Digital marketing like a PRO - completely revised edition

Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow;

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Digital Marketing like a PRO

How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing;

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Routledge Handbook of Sports Marketing

and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for;

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The Advertising Handbook

influence of advertising today. This Fourth Edition explores the growing significance of: the influence of 'Big Data' and automation in digital;

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The Advertising Handbook

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading;

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Routledge Handbook of Football Marketing

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience;

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Routledge Handbook of Football Marketing

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience;

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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Developing Digital Marketing

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend;

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Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Marketing Strategy in the Digital Age

known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how;

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Digital Marketing

get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Handbook of Research on Narrative Advertising

includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media;

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Digital Marketing Communicating, Selling and Connecting

to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as;

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Digital Marketing Communicating, Selling and Connecting

to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as;

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