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Handbook of Digital Marketing

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Cambridge Marketing Handbook

In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them;

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The Digital Marketing Handbook

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social;

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The Digital Marketing Handbook

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social;

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B2B Digital Marketing Strategy

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as;

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B2B Digital Marketing Strategy

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as;

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Digital marketing like a PRO - completely revised edition

How do you translate your business objectives into a digital marketing strategy? What are today's best practices for;

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Digital Marketing like a PRO

How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing;

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Routledge Handbook of Sports Marketing

and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for;

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The Advertising Handbook

influence of advertising today. This Fourth Edition explores the growing significance of: the influence of 'Big Data' and automation in digital;

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The Advertising Handbook

automation in digital advertising; tracking and profiling users across digital communications for targeted and personalised marketing;

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Routledge Handbook of Football Marketing

in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading;

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Routledge Handbook of Football Marketing

in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading;

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Digital marketing fundamentals

- First fully-fledged textbook on digital marketing that covers the entire marketing process; - with contributions from more than 20 online;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Essentials of Digital Marketing

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content;

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Developing Digital Marketing

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend;

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Digital Marketing

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to;

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Handbook of Research on Narrative Advertising

includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media;

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;

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Digital Marketing Communicating, Selling and Connecting

Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Digital Marketing Excellence

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Digital Marketing Fundamentals

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the;

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Digital Marketing

Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can;

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How to Measure Digital Marketing

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what;

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