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Innovating Analytics

A satisfying customer experience is the driver of any business's revenue growth. If you know how to measure and improve the customer;

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Customer Experience Analytics

Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this;

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Analytics in a Big Data World

create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big;

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Predictive Marketing

marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine;

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Data Science for Marketing Analytics

customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go;

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Customer And Business Analytics

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying;

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Customer and Business Analytics

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying;

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Practical Text Analytics

In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers;

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Key Business Analytics Travel Edition

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a;

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Smart Marketing With the Internet of Things

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the;

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Data Analytics in Marketing, Entrepreneurship, and Innovation

choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental;

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The Digital Marketer

in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer;

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52 Things We Wish Someone Had Told Us About Customer Analytics

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Customer Analytics im Retail Banking. Wie eine verbesserte Kundenbindung die Wettbewerbsfahigkeit steigert

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Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner

optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive;

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Customer journey analytics for the financial sector. How do customers make decisions regarding their bank?

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Right-Time Experiences

business processes, improve margins through better insight, transform customer experiences, empower employees with real-time, actionable insight;

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Advanced Customer Analytics

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the;

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Data Science for Marketing Analytics

, address customer churn, and implement customer segmentation to understand behavior. By the end of this book, you'll have the knowledge, skills;

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Win With Advanced Business Analytics

, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. * Provides the essential;

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Managing Customer Experience and Relationships

Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly;

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Style and Statistics

solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes;

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When Digital Becomes Human

WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts;

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When Digital Becomes Human

WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts;

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Contemporary Issues in Digital Marketing

Media Marketing, Customer Experience Management, Digital Analytics and Digital Transformation.;

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