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Advanced Customer Analytics
Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the;
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Win With Advanced Business Analytics
analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics;
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Customer And Business Analytics
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying;
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Customer and Business Analytics
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying;
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Insights, Innovation, and Analytics for Optimal Customer Engagement
, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer;
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Insights, Innovation, and Analytics for Optimal Customer Engagement
, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer;
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Key Business Analytics Travel Edition
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize;
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Analytics and Knowledge Management
The process of transforming data into actionable knowledge is a complex process that requires the use of powerful machines and advanced;
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Applied Advanced Analytics
consists of selected presentations at the 6th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence. The;
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AI and the Future of Banking
An industry-specific guide to the applications of Advanced Analytics and AI to the banking industry Artificial Intelligence (AI;
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Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner
business and statistics, lack the know-how to perform business analytics with advanced statistical software. Business Analytics Using SAS;
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Data Analytics in Marketing, Entrepreneurship, and Innovation
choice analysis for decision-making Marketing and customer analytics Developing new products Technopreneurship Disruptive versus incremental;
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52 Things We Wish Someone Had Told Us About Customer Analytics
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Analytics in a Big Data World
create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big;
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Data Science for Marketing Analytics
customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go;
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Analytics for Insurance
-specific guide to creating operational effectiveness, managing risk, improving financials, and retaining customers. Written from a non-IT;
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Innovating Analytics
A satisfying customer experience is the driver of any business's revenue growth. If you know how to measure and improve the customer;
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Data Analytics
Customer Behavior PatternsFurther Pattern Discovery In Advanced Analytics: Machine Learning
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Predictive Marketing
marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine;
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Customer Experience Analytics
Through a series of case studies from a variety of industries to show how customer experience analytics (CEA) is reshaping business, this;
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Practical Text Analytics
In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers;
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Handbook of Big Data Analytics: Applications in ICT, security and business analytics
user and customer preferences, to allow organizations and businesses to make more informed decisions. These methods and technologies have;
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Advanced Analytics with Transact-SQL
Intermediate-Advanced user level;
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Marketing Analytics
forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to;
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Marketing Analytics
forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to;
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