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Corporate Sport Marketing

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Contemporary Sport Marketing

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a;

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The Global Sport Economy

This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and;

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Introduction to Sport Marketing

Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an;

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;

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Advanced Theory and Practice in Sport Marketing

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Introduction to Sport Marketing

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Strategic Sport Marketing

A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains;

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Advanced Theory and Practice in Sport Marketing

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now;

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Strategic Sport Marketing

Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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Marketing for Sport Business Success

The field of sport marketing is growing.... As the field thrives and becomes more specialized, it is necessary to call upon a number;

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Marketing von staatlichen Einrichtungen im Sport

Marketing von staatlichen Einrichtungen im Sport is een boek van Hendrik Hilmer;

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The Marketing of Sport

A comprehensive, cutting edge analysis of sport marketing, written by an international team of leading academics.;

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Emotional Influences on Sport Event Marketing

Management and marketing of sport events demand an interdisciplinary approach, where one major component is often underestimated if not;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking;

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Sport Marketing

A unique collection of topics on the discipline of sport marketing helps sport marketers be more effective in managing their relationships;

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Sport Marketing

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing;

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Global Sport Marketing

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players;

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Cases in Sport Marketing

Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular;

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Sport Marketing

Sport Marketing, Third Edition , the latest version of the leading sport marketing text, directs students to a better understanding of the;

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Sport Marketing

Sport Marketing, Third Edition , the latest version of the leading sport marketing text, directs students to a better understanding of the;

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14. Hamburger Symposium Sport, OEkonomie und Medien

Unter ökonomischen Gesichtspunkten spielen Sport und Bewegung im Bereich des Stadtmarketings eine immer größere und wichtigere Rolle. Dabei;

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Sport Sponsorship in B2B Organisations

Revision with unchanged content. This study examines the impact of sport sponsorship on consumer perception and the way in which it impacts;

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