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Consumer Social Values

of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a;

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Consumer Social Values

of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a;

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Cross-National Consumer Psychographics

of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates;

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Cross-National Consumer Psychographics

of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates;

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Gamification and Consumer Engagement

economic, emotional, functional and social values, but also between engagement-related social and functional values.;

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New Perspectives on Critical Marketing and Consumer Society

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide;

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The Influence of Values on Consumer Behaviour

attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values;

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The Influence of Values on Consumer Behaviour

attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values;

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Advertising and Consumer Culture

of more Western, consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture;

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Ethics and Values in Social Work

to offer to both practitioners and academics.' - Stephen Wilkinson, British Journal of Social Work;Does recent thinking on consumer rights;

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Spend Shift

Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the rise of a vibrant, values;

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The New Consumer Psychology

attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no;

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New Consumer Psychology

attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no;

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Paradoxes in Chinese Consumer Behavior

constructs focus on the contrasts posed by: the consumer impact of the "open-door policy" versus market socialism, the consumer values of long-term;

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Global and Multinational Advertising

, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific;

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Catholic Schools

In this ground-breaking book, Gerald Grace addresses the dilemmas facing Catholic education in an increasingly secular and consumer-driven;

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Global and Multinational Advertising

, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific;

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The Consumer in Public Services: Choice, Values and Difference

This book challenges existing stereotypes about the 'consumer as chooser'. It shows how we must develop a more sophisticated understanding;

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Raising Consumers

important-and controversial-dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became;

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Raising Consumers

important-and controversial-dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became;

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Pilgrims

. There are many motivations for undertaking these journeys; the most important being personal values, life experience, personal and social;

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Why I Buy

understandings of the self, Gabriel argues, structure the values that Americans seek and find in consumer society; they therefore have structural;

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Social Psychology of Consumer Behavior

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by;

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Sustainability Marketing 2nd

to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development;

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Global Advertising in a Global Culture

builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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Social Psychology and Theories of Consumer Culture

Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions;

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