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Cross-National Consumer Psychographics

of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates;

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Cross-National Consumer Psychographics

of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates;

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Consumer Profiles (RLE Consumer Behaviour)

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book;

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Consumer Profiles

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book;

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The Psychology of Consumer Profiling in a Digital Age

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at;

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The Psychology of Consumer Profiling in a Digital Age

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at;

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Values, Lifestyles, and Psychographics

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with;

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Values, Lifestyles, and Psychographics

This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with;

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Global Perspectives in Cross-cultural and Cross-national Consumer Research

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater;

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater;

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Lifestyle Segmentation

in line with consumer needs. Therefore, this thesis primarily relies on psychographic make-up of consumers. In the thesis, first and foremost;

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Methods in Consumer Research, Volume 1

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Cross-National and Cross-Cultural Issues in Food Marketing

the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural;

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Consumer Credit Fundamentals

This book provides a comprehensive, cross-disciplinary and practical introduction to consumer credit.;

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Understanding Consumer Behaviour

of globalisation, domestic and foreign firms need to investigate consumer behaviour in cross culturalnational settings. This study aimed at evaluating the;

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European Consumer Access to Justice Revisited

European Consumer Access to Justice Revisited takes into account both procedural and substantive law questions in order to give the term;

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European Consumer Access to Justice Revisited

European Consumer Access to Justice Revisited takes into account both procedural and substantive law questions in order to give the term;

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Consumer Behavior in Asia

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created;

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Consumer Behavior in Asia

Understand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer market has created;

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Consumer Credit Fundamentals

Despite the huge expansion in consumer credit in the last 25 years there are very few texts describing the operation of consumer credit;

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Consumer Credit Fundamentals

Despite the huge expansion in consumer credit in the last 25 years there are very few texts describing the operation of consumer credit;

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Consumer Credit Fundamentals

Despite the huge expansion in consumer credit in the last 25 years there are very few texts describing the operation of consumer credit;

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Varieties of Political Consumerism

to national variations of labelling schemes and Corporate Social Responsibility. Consumers need reference points and information on the;

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Cross-Cultural Marketing

conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little;

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Consumer Sales in Europe

implementation of Directive 2011/83/EU on consumer rights. The national reports, all written by highly respected authors, focus in particular on the;

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A Casebook on European Consumer Law

of the Court of Justice on consumer law to date and their effect on national legal systems. It contains twenty leading European cases and is then;

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