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Methods in Consumer Research, Volume 1

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer;

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Qualitative Research Methods in Consumer Psychology

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within;

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Qualitative Research Methods in Consumer Psychology

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within;

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Handbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind;

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Handbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind;

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Methods in Consumer Research, Volume 2

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts;

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Research In Consumer Behavior

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable;

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Consumer Culture Theory

between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative;

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Research in Consumer Behavior

Research in Consumer Behavior presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The;

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Consumer Research Methods

Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and;

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Qualitative Marketing Research

students of marketing research, consumer behaviour and consumer psychology.;

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Qualitative Marketing Research

students of marketing research, consumer behaviour and consumer psychology.;

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Consumer Behavioral Research Methods

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Digital Qualitative Research Methods

: Volume One: Mapping the Field of Digital Qualitative Research Methods 1. Online Research Methods 2. Researching Online Communication;

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Perspectives on Consumer Choice

empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.;

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Research Methods in Consumer Law

the forefront of intellectual inquiry, and it permits them to enrich thinking about patterns and styles of research into consumer law;

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Quantitative Research Methods in Consumer Psychology

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability;

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Quantitative Research Methods in Consumer Psychology

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability;

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Alcoholic Beverages

control, while consumer research methods also offer useful insights as the product is being developed. This book introduces sensory evaluation and;

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Research in Consumer Behavior

18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a;

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Consumer-Led Food Product Development

for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research;

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Consumers, Policy and the Environment

in European and international consumer policy research. Together with Gerhard Scherhorn and Norbert Reich, he was a founding editor of the Journal;

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Qualitative Consumer and Marketing Research

This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as;

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Consumer Culture Theory

intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research;

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Quantifying Consumer Preferences

This volume presents straightforward, innovative research on the estimation of demand systems and the measurement of consumer preferences;

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