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Qualitative Research Methods in Consumer Psychology

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within;

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Qualitative Research Methods in Consumer Psychology

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within;

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Methods in Consumer Research, Volume 2

Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts;

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Handbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind;

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Handbook of Research Methods in Consumer Psychology

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind;

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Methods in Consumer Research, Volume 1

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer;

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Research In Consumer Behavior

This volume presents recent consumer research across both positivist and interpretivist methods, focusing on topics with considerable;

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Consumer Culture Theory

between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative;

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Cultural Psychology

First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural;

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Research in Consumer Behavior

Research in Consumer Behavior presents cutting-edge consumer research, whether empirical or conceptual, qualitative or quantitative. The;

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Handbook of Usability and User-Experience (UX), 2-Volume Set

This two-volume handbook set introduces the state-of-the-art development in research and applications related to usability and user;

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Consumer Research Methods

Ever since its conception some 40 years ago, consumer research has been the channel through which innovations in social science, social and;

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Qualitative Marketing Research

students of marketing research, consumer behaviour and consumer psychology.;

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Qualitative Marketing Research

students of marketing research, consumer behaviour and consumer psychology.;

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Consumer Behavioral Research Methods

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Handbook of Research in Second Language Teaching and Learning

This landmark volume provides a broad-based, comprehensive, state-of-the-art overview of current knowledge and research into second;

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Handbook of Research in Second Language Teaching and Learning

This landmark volume provides a broad-based, comprehensive, state-of-the-art overview of current knowledge and research into second;

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Research into Design for Communities, Volume 2

This book showcases cutting-edge research papers from the 6th International Conference on Research into Design (ICoRD 2017) - the largest;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Digital Qualitative Research Methods

: Volume One: Mapping the Field of Digital Qualitative Research Methods 1. Online Research Methods 2. Researching Online Communication;

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Perspectives on Consumer Choice

empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.;

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Methods and Applications of Statistics in Clinical Trials, Volume 2

Methods and Applications of Statistics in Clinical Trials, Volume 2: Planning, Analysis, and Inferential Methods includes updates;

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Modifying Food Texture: Volume 2

Modifying Food Texture, Volume 2: Sensory Analysis, Consumer Requirements and Preferences explores texture as an important aspect;

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Research Methods in Consumer Law

the forefront of intellectual inquiry, and it permits them to enrich thinking about patterns and styles of research into consumer law;

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Quantitative Research Methods in Consumer Psychology

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability;

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Quantitative Research Methods in Consumer Psychology

Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability;

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