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Handbook of Consumer Psychology

marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline;

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Current Perspectives on Consumer Psychology

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors;

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The Routledge Companion to Consumer Behavior Analysis

, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research;

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The Routledge Companion to Consumer Behavior Analysis

, the contributing authors have created a unique anthology for understanding consumer preference by bringing together the very latest research;

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Qualitative Marketing Research

in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic;

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Qualitative Marketing Research

in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic;

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The Aging Consumer: Perspectives from Psychology and Marketing

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior;

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The Influence of Values on Consumer Behaviour

be essential reading for academics and postgraduate students in the fields of marketing, consumer psychology, branding, consumer choice;

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The Influence of Values on Consumer Behaviour

be essential reading for academics and postgraduate students in the fields of marketing, consumer psychology, branding, consumer choice;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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The Dark Side of Social Media

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Marketing Psychology

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Psychological Foundations of Marketing

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer;

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Advanced Introduction to Consumer Behavior Analysis

a novel synthesis of behavioral psychology, behavioral economics, and marketing science a new model of consumer choice, the Behavioral;

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Advanced Introduction to Consumer Behavior Analysis

a novel synthesis of behavioral psychology, behavioral economics, and marketing science a new model of consumer choice, the Behavioral;

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Consumer Perception of Product Risks and Benefits

provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer;

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Consumer Behavior Analysis

consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior;

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The Social Psychology of Consumer Behaviour

and findings critiqued, and directions for future research appraised.The Social Psychology of Consumer Behaviour provides a deeper perspective;

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Marketing in Context

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so;

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The Aging Consumer

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer;

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The Psychology of Consumer Profiling in a Digital Age

about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways;

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The Psychology of Consumer Profiling in a Digital Age

about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways;

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Attention, Attitude, and Affect in Response to Advertising

product, and informing the scheduling of media. Purposely eclectic, this volume presents new issues in consumer psychology and advertising;

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