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Communities Dominate Brands
Het boek is als nieuw en geschikt als cadeau.;...
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Luxury Brands in China and India
This book provides an analysis of the luxury industry in two of the world's biggest and evolving mar;...
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Differentiate to Dominate
Today in business you want to be more than ''good enough'', and a brand strategy that identifies and;...
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Tribal Marketing Tribal Branding
new ways of marketing to, tribal groups and brand communities.;
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Tribal Marketing, Tribal Branding
new ways of marketing to, tribal groups and brand communities.;
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Sport Brands
influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common;
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Sport Brands
influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common;
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Join the Brand
. Brands who have used this formula and recruited a solid base can enlist them to do even more by establishing communities where consumers can;
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Online brand communities
Abstract This dissertation examines how online brand communities create value through social practices. Building on the work of Schau et;
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The End of Marketing
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC B;...
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Harnessing Place Branding through Cultural Entrepreneurship
brands as a mechanism to revitalize local economies and communities.;
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Brands and Cultural Analysis
This book, written in an accessible style with numerous illustrations and with drawings by the autho;...
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Retail Recovery
. High streets and shopping malls lie half-empty, causing a vacuum at the heart of our communities and societies, and many discretionary products;
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Lifestyle Brands: A Guide to Aspirational Marketing
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...
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Ultimate Book of Business Brands
The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...
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Building Brand Communities
/>Smart organizations know that creating communities is the key to unlocking unprecedented outcomes. But too many mistakenly rely on;
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Brands and the City
From commercial retail environments to branded urban villages, brands are now a salient feature of c;...
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Advances in Chinese Brand Management
This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Man;...
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Building Brands Directly
New competition, technology and economics have changed the behaviour of markets and the practice of ;...
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Global Brand Management
THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT;...
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De vijftig beste gedichten van Wim Brands
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Brands, Political Brands, and Donald Trump
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Strategy and Management of Industrial Brands
Strategy and Management of Industrial Brands is the first book devoted to business-to-business produ;...
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Meneer beck gaat even een krant kopen - Brands
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Communication strategies of fashion brands luxury brands
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Eugène Brands en zijn inspiratie
Eugène Brands en zijn inspiratie;...
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