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Brands of Faith

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all;

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Brands of Faith

In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all;

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Brands and Cultural Analysis

This book, written in an accessible style with numerous illustrations and with drawings by the autho;...

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Ultimate Book of Business Brands

The Ultimate Book of Business Brands contains a unique summary of the breakthrough brands that have ;...

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Advances in Chinese Brand Management

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Man;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Sport Brands

Sport brands are a central element of modern sport business and a ubiquitous component of contempora;...

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Brands and the City

From commercial retail environments to branded urban villages, brands are now a salient feature of c;...

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Building Brands Directly

New competition, technology and economics have changed the behaviour of markets and the practice of ;...

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Strategy and Management of Industrial Brands

Strategy and Management of Industrial Brands is the first book devoted to business-to-business produ;...

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Brands

From new brand development to brand management, from trademark protection to the role of advertising;...

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Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differenti;...

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Brands, Competition Law and IP

Brands and brand management have become a central feature of the modern economy and a staple of busi;...

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The Future of Brands

In a world of increasing information overload, brands offer us the mea ns to both simplify and enric;...

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Superbrands Annual

Superbrands Annual 2019 highlights brands from a wide range of sectors that have become the stronges;...

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Superbrands Annual

Superbrands Annual 2017 highlights brands from a wide range of sectors that have become the stronges;...

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Global Brand Management

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT;...

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Managing Brands

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy a;...

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Communication strategies of fashion brands luxury brands

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Truth About Creating Brands People Love, The

Branding: secrets revealed, best practices explained, pitfalls exposed! * The truth about posit;...

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Vigilant Faith

In Vigilant Faith: Passionate Agnosticism in a Secular World, Daniel Boscaljon takes up the contemporary challenges to faith by scepticism;

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlin;...

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Brands

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlin;...

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Superbrands Annual

Superbrands Annual aims to highlight brands from a wide range of sectors that have become the stron;...

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Technobrands

The concept of branding began almost a century ago and many of today's most successful brands, such ;...

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How Brands Become Icons

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than f;...

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Creating Passion Brands

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands ;...

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