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Brand Shift

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Moment of Truth

The authors argue that a paradigm shift is needed with regard to brand management. Many companies and organizations have seen brand;

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The Brand-Driven CEO

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations;

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The Bridge to Your Brand

makes me likable? What makes me marketable? How can I be heard when everyone else is screaming? There has been a shift in the economic stability;

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Brand Revolution

role in the unrest?Brand revolution doesnt automatically lead to the overthrow of a dictator, but the way we market goods and;

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Brand Leadership

A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has;

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Brand Admiration

strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.;

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Brand Storytelling in the Digital Age

contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling;

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The Business of Aspiration

is this business decision going to impact our culture? or what are the main objectives of our growth? Marketers will learn to shift their brand;

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The Business of Aspiration

is this business decision going to impact our culture? or what are the main objectives of our growth? Marketers will learn to shift their brand;

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Shift

Shift. With Shift, you'll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every;

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Spike Your Brand Roi

Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day;

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Asian Brand Strategy (Revised and Updated)

shift Asian brands need to undertake to unleash their potential.;

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The Agile Workforce

. The workforce and work as we know it has been changing for a while, and it's about to undergo a major shift.With continued;

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The Invisible Brand

every point of digital contact. The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift-while;

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Multichannel Marketing Ecosystems

ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence;

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Culture Shift

know they're supporting a worthwhile brand; and investors look to back socially responsible companies with good organizational health. Too;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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The Politics of Time and Youth in Brand India

. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India;

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The Politics of Time and Youth in Brand India

. Drawing on critical theory, cinema and media studies and Marxist-feminist concepts, Kapur shows how the recent political-economic shift in India;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

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The Brand Beside The Brand

The Brand Beside the Brand is een boek van Larita Shelby;

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Brand Communities

Branding, Communities und ihr theoretischer BezugsrahmenBrand CommunitiesBrand-Community-QualitätDas Brand-Community;

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Create the Perfect Brand

success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximize your brand, even;

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Building Brand Value the Playboy Way

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive;

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