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Revolution

Russell Brand wants YOU to join the revolution.We all know the system isn't working. Our governments are corrupt and the;

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Revolution

Russell Brand wants YOU to join the revolution.We all know the system isn't working. Our governments are corrupt and the;

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Brand Leadership

brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm;

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THE INDUSTRIAL REVOLUTION

Imagine a world without brand-name products! Before the Industrial Revolution it was not possible to produce enough of the same item to;

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Brand Revolution

role in the unrest?Brand revolution doesnt automatically lead to the overthrow of a dictator, but the way we market goods and;

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Brand Storming

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer;

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The Russian Revolution from Lenin to Stalin 1917-1929

E.H. Carr is the acknowledged authority on Soviet Russia. In The Russian Revolution from Lenin to Stalin 1917 - 1929 , he provides the;

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Creating a Powerful Brand

The digital revolution has dramatically changed the way customers gather information about brands. You are no longer in charge of your;

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Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the;

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The 4G Mobile Revolution

The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the;

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Sniper

This illustrated guide to snipers takes readers into the dark heart of this highly specialized brand of warfare, retracing its history from;

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Brand Innovation Manifesto

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post;

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Retro Branding

is reflected in the recent trend in marketing studies, known as 'retro revolution'. Examples of retro brands revive in all consumer industries but are;

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The Visionary Package

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged;

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The Quiet Revolution in Email Marketing

A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for;

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The Currency Revolution

in the future. The Currency Revolution is nothing short of a brand new, controversial must-read for technologists and economists alike.;

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Brand On-line Communities and Companies

? Web 2.0 tools are becoming more and more popular and companies are facing a sort of "social media revolution." Traditional community and;

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Myths of Branding: A Brand Is Just a Logo, and Other Popular Misconceptions

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides;

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Responsibility Revolution

all good From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering;

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Context Marketing Revolution

revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly;

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Jan Tschichold, Designer

to completely redesign its publications. Their subsequent choice of designer would not only lead to the consolidation of an iconic brand but;

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Myths of Branding

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides;

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Optichannel Retail. Beyond the Digital Hysteria

The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalization are the new norm;

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Cross-Cultural Brand Personality and Brand Desirability

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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The Birth of Industrial Britain

The Industrial Revolution had a profound and lasting effect on socioeconomic and cultural conditions in Britain. The Birth of Industrial;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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