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Brand On-line Communities and Companies

of communities: spontaneous users communities and communities created directly by companies. All these communities have however in common to be focused;

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Online Brand Communities

in store for companies, when tending to and maintaining online communities centered around its brand. The study employs real life examples;

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FUSION How Integrating Brand and Culture Powers the World's Greatest Companies

leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range;

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Profit Brand

Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with;

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The Community Manager's Playbook

thriving online communities focused on their product or brand, they must do more than simply issue a few tweets a day, create (and then abandon) a;

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Pirate Inside

of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing;

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Online Brand Communities

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First;

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Fostering Brand Community Through Social Media

This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model;

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Brand Rewired

showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to;

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Building the Brand-Driven Business

nation s foremost experts on brands map out a strategy that can help an entire organization manage and live (not just think about) its brand;

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Online brand communities

extends research on brand communities to the field of Social Networking and discovers insights helpful for marketing practitioners. The four;

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Brand China and the internationalization of Chinese companies

on the global market, this paper aims at examining the possible interactions between "Brand China" and the Chinese companies in their effort;

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Brand communication in mid-size B2B companies

-size B2B companies is a subject that has not found much attention in academic studies and so little information about brand communication;

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Colours and it's impact on brands!

advantages over the competitors. Almost all companies are trying to use the main and important tool called brands to make the competitions irrelevant;

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Brand Communities

Branding, Communities und ihr theoretischer BezugsrahmenBrand CommunitiesBrand-Community-QualitätDas Brand-Community;

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Generic Drugs

settlement agreements between brand-name and generic pharmaceutical companies. Pay-for-delay agreements are win-win for the companies: brand name;

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Global Brand Power

stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic;

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Global Brand Power: Leveraging Branding for Long-Term Growth

stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic;

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Branded Customer Service

that delivering branded customer service - service that supports and extends companies' brands - can be an especially distinctive and powerful;

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Competitive Branding Strategies

such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on;

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Competitive Branding Strategies

such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on;

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The Effortless Experience

loyalty is based on delivering on basic promises and offers insights for companies to use to improve brand loyalty.;

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Brand Stretch

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the;

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Financial Information and Brand Value

developing brands, and analyzes annual reports published by listed companies, whose brands appear in international rankings. It reflects on the;

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The Corporate Brand

of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on;

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Fashion Branding and Communication: Core Strategies of European Luxury Brands

fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that;

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Corporate Diversity Communication Strategy

This book analyzes the brand communities of major American multinationals across three industries: finance, tech, and consumer goods. It;

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