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Principles and Practice of Marketing

the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade Why Apple still;

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Marketing Mess to Brand Success

Marketing Manager's Guide to Successful Brand Marketing Scott Miller offers tangible insights and practical steps to make sure your;

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Praxishandbuch Internationales Marketing

internationalen Marketing. Marketing-Entscheider führender Unternehmen beschreiben die zentralen Kernbereiche des modernen Marketing wie Brand Value;

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Romancing The Brand

onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll;

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Facebook Marketing

: The Secrets to Building Your Brand, Making Money and Growing Your Business. This book will take you through the step-by-step process;

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Secrets of Building a Million-Dollar Network Marketing Organization

Secrets of Building a Million-Dollar Network Marketing Organization is een boek van Joseph S Rubino;...

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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Effective Marketing Strategy for the Leading Antiseptic Brand

Savlon is one of the key driving brands of ACI Consumer Brands, a strategic business unit of Advanced Chemicals Industries (ACI) Limited;

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Brand Sense

affect the creation of brands, Brand Sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty;

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Brand Positioning

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to;

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Brand Positioning

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to;

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Rethinking Prestige Branding

marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the;

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Rethinking Prestige Branding

marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the;

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising;

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Building Brands Directly

Consumer brand manufacturers face growing challenges from fragmenting markets, escalating media costs, and declining advertising;

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Ultimate Marketing Secrets

Ultimate Marketing Secrets: Social Media Marketing was written to make social media marketing access;...

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Integrated Brand Marketing And Measuring Returns

research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.;

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Brand Management

Building a powerful brand requires determining the tangible characteristics of the offerings that carry the brand name and the benefits the;

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The Handbook Of Field Marketing: A Complete Guide To Understanding And Outsourcing Face-To-Face Direct Marketing

activities develop brands, and when implemented they can significantly increase the brand's return on investment. The Handbook of Field Marketing;

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Kellogg On Branding

strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written;

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Marketing Secrets

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Marketing Secrets

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