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Marketing Management

success in marketing management and through 45 cases (16 of them new, many others updated) that go beyond traditional marketing principles and;

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Strategic Marketing

, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The;

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Strategic Marketing

, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The;

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Strategic Marketing

, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The;

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Relationship Marketing

what has been described as 'marketing's new paradigm'. New prequel Chapter 1A detailing the progression of marketing beyond the traditional;

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Internet Marketing

traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the internet;

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E-Marketing

Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on;

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Strategic Marketing

relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the;

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Beyond Traditional Marketing

This book aims to be what every marketing manager needs to know about marketing in today's competiti;...

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Principles of Marketing Engineering

Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century;

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Consumer Behaviour in Different Generations. Online Marketing versus Traditional Marketing

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Global Marketing Management

traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing.;

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Global Marketing Management

traditional bilateral view of competition and marketing, Kotabe and Helsen emphasize the multilateral nature of marketing.;

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Marketing in the Digital Age

textbook describes how digital methods can enhance marketing experience by going beyond cliched metrics of likes and shares in marketing strategies;

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...And the Clients Went Wild!

Combine social media with traditional marketing techniques for breakthrough results! While social media is doing much to change the;

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New Methods of Market Research and Analysis

connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new analytical capabilities;

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The Fusion Marketing Bible

effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever;

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Sensory Marketing

in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing;

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Essentials Of Marketing Research

A streamlined and traditional approach to marketing research for students approaching the subject for the first time.;

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Restaurant Marketing

- Top 15 Quick Restaurant Marketing Ideas - Traditional Offline Marketing - Facebook Marketing;

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The Roots and Uses of Marketing Knowledge

with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification;

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Essentials of Marketing

in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and;

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Essentials of Marketing

in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and;

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Essentials of Marketing

in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and;

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Global Marketing

cultural issues aeo Offers a superior discussion of the global environment aeo Synthesizes traditional and non--traditional analysis aeo Emphasizes;

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Marketing

traditional marketing topics, it also covers applications and issues within the service and non--profit sectors, together with new developments;

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Advertising and Promotion

and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to;

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