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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

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Sensory Marketing

Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating;

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Attracting Investors

of attracting capital? The answer: Marketing! Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for;

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An Author's View On Book Marketing

For all writer's and author's. Book marketing is more complex than most Authors tend to think. Building a positive attitude about book;

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Absolute Essentials of Strategic Marketing

in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of 'strategic;

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Marketing Perspectives

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing;

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Marketing Perspectives

Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing;

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How to Market Your Book

These days, regardless of whether a book is self-published or traditionally published, there will be an expectation on the author to take;

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The Book Marketing Bible

writer and author, pay attention because you're about to learn: 39 Proven Strategies for Marketing Your Book on a Budget Whether you're a self;

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Marketing Communications in Music Sectors

activities to save the troubled sector. Beside observing marketing communications from a theoretical point of view, this book provides an analysis;

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Mobile Marketing Management

on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile;

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Mobile Marketing Management

on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile;

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Kick Ass Business And Marketing Secrets

A complete course on the rules of marketing for today s climate In this fast-paced, cluttered, and global marketplace, new influences are;

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LocationBased Marketing

. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view;

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Marketing Health Services

health management and value-based care, a focus on preventive care versus sick care, and an overall shift in thinking to caring for groups;

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55 Ways to Promote & Sell Your Book on the Internet

harness the Internet to build an audience and sell more books." -David Mathison, author of "Be the Media," www.BeTheMedia.com "If you want to;

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Controversy in Marketing Theory

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the philosophy debates raging;

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Marketing Budgeting (RLE Marketing)

This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing;

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Marketing Theory

the author explains, an historical perspective involves the description, analysis or explanation of events through time. The remaining;

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Red Hot Internet Publicity

If you?re an author, the brand new ?Red Hot Internet Publicity; An insider's guide to promoting your book on the Internet? unlocks the;

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Simplified Guide To Marketing

DESCRIPTION OF BOOKThis marketing book is a simplified text based on numerous courses the author has conducted for business people, sales;

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How to Market a Book

The first job of an author is, of course, to write great books, but these days, their second job is to market them.** Updated Second;

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The Marketing Plan Handbook

The Marketing Plan Handbook presents a streamlined approach to writing succinct, logical, and actionable marketing plans. Building on the;

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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the philosophy debates raging;

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Essentials Of Marketing

accompany it - will satisfy your customers' needs. Building on Pioneering Strengths: This author team pioneered an innovative structure - using the;

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Essentials Of Marketing

accompany it - will satisfy your customers' needs. Building on Pioneering Strengths: This author team pioneered an innovative structure - using the;

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