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Advertising vs. Marketing
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The Advertising Handbook
The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...
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The Advertising Handbook
The Advertising Handbook provides a critical introduction to advertising and marketing practices tod;...
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Key Concepts in Marketing and Advertising
This book sheds light on various key terms or jargans that have been used for marketing and advertis;...
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Integrated Advertising, Promotion and Marketing Communications
For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition ha;...
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Advertising Research
This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...
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The Emergence of Modern Marketing
Modern marketing and advertising deeply influence the way we in which perceive the world and define ;...
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The Emergence of Modern Marketing
Modern marketing and advertising deeply influence the way we in which perceive the world and define ;...
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Dictionary of Marketing and Advertising
The third edition of the much acclaimed Macmillan Dictionary of Marketing and Advertising , is the d;...
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Challenges - Global learning in a globalised world. Advertising and Marketing
Challenges - Global learning in a globalised world. Advertising and Marketing is een boek van Schoen;...
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Facebook Marketing
metrics to better build your next add campaign Free methods of advertising vs. paid advertising campaigns, and how to utilize both for maximum;
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Mylab Marketing with Pearson Etext -- Access Card -- For Integrated Advertising, Promotion, and Marketing Communications
Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion;...
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The Online Advertising Playbook
Praise for The Online Advertising Playbook Finally, someone has documented all we know about online;...
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Principles of Advertising
A complete and well-organized textbook on advertising Educational Book Review Principles of Adver;...
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Principles of Advertising
A complete and well-organized textbook on advertising Educational Book Review Principles of Adver;...
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Advertising Promotion and Other Aspects of Integrated Marketing Communications
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th;...
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Advertising, Promotion and Marketing Communications
Marketing is a significant aspect of business management. It involves market research, targeting and;...
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90 Days to Success Marketing and Advertising Your Small Business
Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS ;...
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
For courses in advertising. A study of integrated marketing communications taught through rea;...
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Dynamics of International Advertising
Dynamics of International Advertising brings to light the unique challenges in developing and implem;...
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Dynamics of International Advertising
Dynamics of International Advertising brings to light the unique challenges in developing and implem;...
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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition
Market-leading ADVERTISING PROMOTION AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9E In;...
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Dictionary of Advertising and Marketing Concepts
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 ext;...
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Dictionary of Advertising and Marketing Concepts
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 ext;...
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Digital Advertising and Marketing Communication
Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising i;...
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Global and Multinational Advertising
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psyc;...
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