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Advertising After the Econoquake

For the first time in print Jess and Doug Duboy, the most experienced and proven ad-men in America show the courage to blast specific;

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Advertising Financial Products and Services

appropriate for the advertising activities of financial institutions. After building a case for the uniqueness of financial advertising, the author;

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Negative Political Advertising

exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater;

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Negative Political Advertising

exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater;

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Product Placement in Video Games

advertising in video games an attractive addition to the marketing mix. But after great hype around 2007, advertising in video games has hardly been;

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Life After Google

advertising. What will tomorrow's Internet look like? In Life After Google, Gilder takes readers on a brilliant, rocketing journey into the very near;

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Advertising, Literature and Print Culture in Ireland, 1891-1922

on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics;

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Advertising, Literature and Print Culture in Ireland, 1891-1922

on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics;

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The Advertising and Consumer Culture Reader

society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are;

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The Advertising and Consumer Culture Reader

society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are;

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The Online Advertising Playbook

is spawned from what I call 'informed intuition.' After reading The Online Advertising Playbook, I am far better informed on how to optimize the;

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Advertising Made Easy

An effective advertising strategy is essential to stand out from the crowd. Yet time and money limitations make it difficult for;

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Brought to You by

This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War;

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The Sounds of Capitalism

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell;

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Satellite Televisions and Advertising Industry

-dominant financial feasibility. After 9/11, when the war of terror started and Pakistan chose to become a strategic ally of US war, and with an;

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American Automobile Advertising, 1930-1980

of imported cars into America after World War II. The work includes photographs and illustrations from over 250 automobile advertisements, the;

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Famous Brand Names and Their Origins

Many brands, including Boots, Hoover and Kelloggs, were named after their founders whilst others have less obvious origins; for instance;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference on Research in Advertising - conference;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising and Popular Culture

argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced;

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Concise Encyclopedia of Advertising

specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;

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Concise Encyclopedia of Advertising

specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts;

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working;

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades;

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Feminists, Feminisms, and Advertising

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and;

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