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Advanced Marketing Management

practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares;

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Marketing Management

planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites;

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Marketing Management & Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;

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Customer Relationship Management

management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship;

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Operations Strategy

Now in its fifth edition, this clear, well-structured and interesting text offers insight into the more advanced topic of Operations;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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Marketing Management and Strategy

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;

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Marketing And Financial Management

management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates;

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Marketing Management

Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues;

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Professional Travel Agency Management

Advanced text which emphasizes management aspects of marketing, personnel, financial, legal, impact of automation. Discusses role of travel;

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Advanced Theory and Practice in Sport Marketing

in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory;

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Advanced Database Marketing

. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing;

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Strategic Marketing

, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;

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Strategic Marketing

, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;

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Strategic Reputation Management: Towards a Company of Good

Strategic Reputation Management examines the ways in which organizations achieve goodness through reputation, reputation management and;

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Strategic Reputation Management: Towards a Company of Good

Strategic Reputation Management examines the ways in which organizations achieve goodness through reputation, reputation management and;

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Marketing Management

coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA;

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Marketing Principles Essentials

most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are;

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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Advanced Fashion Technology and Operations Management

methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal;

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Quantitative Marketing and Marketing Management

, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced;

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Advanced Marketing Research

Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on;

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The Psychology of Marketing

acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing;

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Marketing Management

Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;

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Operations Analysis Using Microsoft Excel

This new text is intended for courses in operations management and management science, with business statistics as a prerequisite. The;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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