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practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares;
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planning, strategic marketing management and advanced marketing. It is also appropriate for graduate-level marketing courses. Prerequisites;
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Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The;
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management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship;
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Now in its fifth edition, this clear, well-structured and interesting text offers insight into the more advanced topic of Operations;
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Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;
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Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and;
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management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates;
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Marketing Management offers comprehensive coverage of this important area, dealing with both strategic and operational marketing issues;
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Advanced text which emphasizes management aspects of marketing, personnel, financial, legal, impact of automation. Discusses role of travel;
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in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory;
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. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing;
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, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;
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, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including;
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Strategic Reputation Management examines the ways in which organizations achieve goodness through reputation, reputation management and;
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Strategic Reputation Management examines the ways in which organizations achieve goodness through reputation, reputation management and;
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coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA;
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most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are;
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Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;
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methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal;
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, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced;
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Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on;
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acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing;
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Marketing Management, Student Edition focuses on the essential concepts and tools necessary to answer important Marketing Management;
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This new text is intended for courses in operations management and management science, with business statistics as a prerequisite. The;
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Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;
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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;
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