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Addressing Customer Paradoxes in the Digital World

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Augmented Customer Strategy

and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the;

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The Digital Marketer

in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer;

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The Compliance Business and Its Customers

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital;

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Maximizing Customer Loyalty

From the author who brought you Managing Service Excellence: The Ultimate Guide to Building and Maintaining a Customer-Centric Organization;

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Reinventing Customer Engagement

key themes; moving traditional banking and insurance to the digital world: digitalizing processes and optimizing operations. Cost reduction;

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Managing Customer Experiences in an Omnichannel World

customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial intelligence;

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Digital Darwinism

customers and employees alike, how will your business grow and survive the future? Learn how to become truly customer-centric, drive digital;

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Digital Darwinism

customers and employees alike, how will your business grow and survive the future? Learn how to become truly customer-centric, drive digital;

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When Digital Becomes Human

WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts;

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When Digital Becomes Human

WINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts;

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Contemporary Issues in Digital Marketing

digital world. Marketers, in particular, hope that so-called digital marketing will allow them to gain new customer insights, refine customer;

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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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Digital Innovation and Entrepreneurship

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an;

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Digital Innovation and Entrepreneurship

The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an;

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Optimizing Digital Strategy

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From;

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Optimizing Digital Strategy

Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From;

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Multi-Channel Distribution in the Age of the Digital Customer

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The Customer Success Economy

If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade;

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Essentials of Digital Marketing

marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how;

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Essentials of Digital Marketing

marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how;

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Customer-Centric Knowledge Management

of customer-centric knowledge implementation. It seeks to expand the literature and business practices and contributes to the dynamic and emerging;

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Customer Obsessed

benefits as other struggle to catch up. Customer Obsessed gives you the guidance you need to achieve sustainable success in today's digital world.;

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Social Crm in the Airline Industry

companies attract future consumers? Born in the digital age, digital natives are powerful experts of social media and will dominate businesses. By;

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Contemporary Issues in Digital Marketing

discourse. With contributions from world-renowned experts, the book covers: * Big Data, Artificial Intelligence and Analytics in Digital;

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Developing Digital Marketing

. Themes explored throughout the book include: * Service Encounters via Social Media and Customer Relationships * Digital and;

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Customer-Centric Marketing

and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital;

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