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Managing Customer Experiences in an Omnichannel World

customer journeys, omnichannel retailing, digital and mobile marketing, augmented and virtual reality, gamification, artificial intelligence;

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Augmented Customer Strategy

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology;

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Voice and Tone Strategy

People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer;

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Customer Relations

Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients;

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Marketing Strategy

systems that stressed competition to the present focus on the customer. It argues that business strategy must be customer-driven to be successful.;

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Customer in the Boardroom?

Bijapurkar presents a compelling treatise on how to develop business strategy around the world of customers rather than the world of competitors. She;

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Handboek - Mobile Customer Experience & Mixed Reality

spelen. Leer augmented reality en virtual reality inzetten in de nieuwe path to experience die tot betere customer experience en mobile;

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Customer Relationship Management

Customer Relationship Management examines the entire scope of this subject including strategy, organisation, marketing and information;

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The Company That Breathes

satisfaction: Every working place has its customer. The title The Company that Breathes stands for a new general strategy of Volkswagen AG. The company;

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Customer Experience Strategy-Paperback

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Customer Experience Strategy - Design & Implementation

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Customer Innovation

customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement;

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Customer Innovation

customer-centic marketing and innovating their business strategy in isolation to one another, missing groundbreaking opportunities for advancement;

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Brand Loyalty and Customer Retention Strategy

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Crafting Customer Experience Strategy

organizations deliver and what consumers say they actually receive. Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer;

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That's Customer Focus!

do this. They know that the only long-term strategy that effectively creates customer loyalty, long-term profitability and which strengthens;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Speaking Frankly About Customer Relationship Management

business with you? Speaking Frankly About Customer Relationship Management is a timely collaboration resource for customer relationship strategy;

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Superior Customer Value

Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service;

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Superior Customer Value In The New Economy

developments in the crucial area of customer value (CV). It delivers expert guidance on designing, implementing, and evaluating a CV strategy that;

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Product Launch the Microsoft Way

, research techniques, channel strategy, naming, customer service, loyalty programs, product packaging, international considerations, sales pipeline;

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Marketing Strategy

arenas in which businesses function today. This book helps develop a customer-oriented market strategy and market plan, including cases.;

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Profit Maximization Through Customer Relationship Marketing

establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to;

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Profit Maximization Through Customer Relationship Marketing

establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to;

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Smart Marketing With the Internet of Things

customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally;

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The Customer Revolution

Seybold reveals that the new economy is the customer "E-conomy", and that the companies that develop a strategy focused on this basic tenet;

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Total Customer Value Management

(Total CVM). Total CVM teaches how to align the entire company to the Customer. Business strategy flows from the Customer strategy, and the;

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