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Multi-Channel Distribution in the Age of the Digital Customer

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Getting Multi-Channel Distribution Right

, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing;

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Analysis of selected aspects of the multi-channel management and the international distribution system

in order to be able to fulfill the consumer needs and thus assuring the customer retention further on. But the multi-channel distribution is not;

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Multichannel Marketing Ecosystems

of the digital brand, conversion optimization, m-commerce, searchability in a multi-channel world and predictive marketing, Multi-Channel;

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FMCG Distribution Challenges & Workable Solutions

FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition;

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The Multichannel Challenge

proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor;

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Multichannel Challenge

proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct;

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Technology and Workflows for Multiple Channel Content Distribution

This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices now all receive;

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Contemporary Logistics

management to physical distribution to customers. This book highlights topics that affect logistics channels management - including customer service;

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Contemporary Logistics

management to physical distribution to customers. This book highlights topics that affect logistics channels management - including customer service;

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Distribution Planning and Control

activities found in today's logistics and distribution channel organizations, it is detailed enough to provide the reader with a thorough;

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Spending Advertising Money in the Digital Age

to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from;

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Marketing 2.0

, real-time marketing, and multi-channel marketing. The text is accompanied by selected case studies from all over the world.;

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Marketing 2.0

, real-time marketing, and multi-channel marketing. The text is accompanied by selected case studies from all over the world.;

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How They Shop

This is a research on the effect of price and communication on customer satisfaction in multi-channel shopping, namely, online and through;

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Leading Digital Strategy

of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This;

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Leading Digital Strategy

of the key digital trends, tools and technologies affecting business today, it provides a practical framework for multi-channel success. This;

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Marketing and Logistics Led Organizations

single supply chain has been replaced by an integrated multi-channel approach. The authors therefore examine how to optimise profit and control;

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New Economy Excellence Series

Kermally - 0471499633 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer - 0471500089;

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Sales and Distribution Management for Organizational Growth

Supplying a product to the most customers possible in an effective and cost-efficient way is the primary goal of the sales and distribution;

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Sales and Distribution Management for Organizational Growth

Supplying a product to the most customers possible in an effective and cost-efficient way is the primary goal of the sales and distribution;

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Marketing in the 21st Century [4 volumes]

Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment;

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Luxury Retail and Digital Management

Develop a winning customer experience in the digital world Luxury consumers are changing - they come from all over the world, they are;

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Affected

How can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies;

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Encouraging Participative Consumerism Through Evolutionary Digital Marketing

online-offline marketing design, multi-channel marketing, dig data, and other topics''--;

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Television in Transition

medium that has weathered the challenges of first-run syndication, a multi-channel universe, netlets, major media conglomerates, deregulation;

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Digital Insights 2020

work looking at the future of the digital age. Digital Insights 2020 examines how the rapidly developing technology revolution is changing the;

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