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A Practical Guide to Strategic Narrative Marketing

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Practical Strategic Management

Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy;

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Malcolm McDonald on Marketing Planning

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to;

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How To Write a Marketing Plan for Health Care Organizations

A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive;

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Strategic Marketing

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for;

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CIM Handbook of Strategic Marketing

principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source;

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Social Media for Fashion Marketing

clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online;

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Phronesis Marketing

function, has been downgraded from a strategic role to a marginalized tactical and sales support department. In a comprehensive guide that;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic Marketing Management - The Framework, 10th Edition

Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;

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Growth Drivers

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the;

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Accidental Marketer

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all;

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Marketing with Strategic Empathy

basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic;

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Innovations and Implications of Persuasive Narrative

apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public;

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Digital Marketing Strategy

to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;

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Digital Marketing Strategy

to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Energize Growth Now

. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works--and avoid the attitudes that;

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Strategic Marketing

Sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. This title;

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Strategic Marketing

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and;

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Global Marketing: Practical Insights and International Analysis

Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a;

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From Backroom to Boardroom

marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom;

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Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive;

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Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive;

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Marketing

wide range of marketing topics including business-to-business marketing, key account management, logistics and marketing planning. A strategic;

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Successful Marketing Strategy for High-tech Firms

-sale services, this practical text aims to help the reader to apply marketing principles to foster success in the international market-place;

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Marketing Plans

Marketing Plans is simply the definitive guide to making plans that work. Adopting a âthis is how you do it approach' McDonald takes you;

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