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A New Brand of Expertise

A New Brand of Expertise uniquely clarifies the dynamics of the red-hot free agent workplace and teaches the new skills and employment;

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A New Brand of Expertise

The dynamics of the red-hot "free agent" workplace are clarified in this book that also teaches new skills and employment strategies;

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I Am My Brand

Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand;

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I Am My Brand

building your brand, knowing your worth, and being unapologetic about it. I Am My Brand is a toolkit for personal brand success. Featuring dynamic;

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Brand Valuation

In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are;

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Brand Valuation

In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are;

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Surgical Techniques in Ophthalmology Series: Oculoplastic Surgery

Whether you're in training or an established practitioner, the brand-new Surgical Techniques in Ophthalmology Series features the essential;

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Handbook on Brand and Experience Management

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set;

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F. E. A. R. Ft. 5 Brand New Tracks - Consisting of 17 Parts FT. 5 BRAND NEW TRACKS - CONSISTING OF 17 PARTS. Marillion, CD

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Brand New Name

you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name shows you how to name, or;

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CEO Branding

and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and;

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CEO Branding

and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and;

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Designing Brand Identity

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis;

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Brand Relevance

in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what;

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Brand Thinking and Other Noble Pursuits

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple;

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Global Brand Strategy

, Earthspeak, and author of Brand New Justice ). His analyses are accurate and enlightening, explained in a clear concise fashion without being unduly;

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How to Launch a Brand - SPECIAL WORKBOOK EDITION (2nd Edition)

transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have;

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Product Policy and Brand Management

of a Product Launch Long-run Market Share Estimation Conversion of a Commodity to a Brand New Product Development Approach to a Food Product;

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Lucy and Bob

in the Brand New Readers series makes his author-illustrator debut with four funny tales about a playful pair of frogs. Ribbit!Visit;

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Advanced Brand Management Building and implementing a powerful brand strategy 3rd Edition Building and activating a powerful brand strategy

The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent;

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I Am Not a Dog On a Chain Brand New Studio Album BRAND NEW STUDIO ALBUM. Morrissey, CD

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Brand Valued

New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and;

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Adventures Of (A Real Life) Brand Czar

trade are presented including a new strategy model called the "Brand Activation Matrix"; a new approach to utilizing SWOT analysis whereby a;

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Brand Gap 2nd

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a;

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Entrepreneur's Guide to the Lean Brand

Brand is not new jargon for old thinking, but an entirely new approach to brand development to help you adapt to an evolving marketplace. The;

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Brand Meaning

marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the;

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Brand Stretch

Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the;

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