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Marketing Performativity

scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?' How does marketing theory shape action? Who uses it;

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Marketing Performativity

scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?' How does marketing theory shape action? Who uses it;

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Services Marketing Global Ed 7th

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has;

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Marketing Your Really Small Business

. This book is a roadmap for microbusinesses to market with no time, no money and no expertise. Key marketing themes are identified that provide;

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Marketing Automation and Online Marketing

This book specifically endeavors to demystify marketing automation, create awareness of what marketing automation is, and encourage small;

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Essentials of Marketing

of a marketing mix. All marketing strategies are based on this marketing mix. This textbook is a compilation of chapters that discuss the most;

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Understanding Digital Marketing

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical;

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Ethics and Professional Practice in Marketing

The purpose of any marketing strategy is to influence an environment, and the decisions of those within it, to a profitable end. With this;

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Tourism Marketing

Approach - This book takes a contemporary consumer and experience approach throughout that better reflects the way tourism marketing has;

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Tourism Marketing

Approach - This book takes a contemporary consumer and experience approach throughout that better reflects the way tourism marketing has;

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Services Marketing

restructured for this edition to reflect what is happening in services marketing today.;

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Global Marketing Management Interntnl Ed

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive;

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Malcolm McDonald on Marketing Planning

As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you;

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Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Strategic Marketing Management (RLE Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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Marketing Management & Strategy

authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and;

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Marketing For Hospitality & Tourism PNIE

, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses;

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Marketing for Hospitality and Tourism, Global Edition

/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses;

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Marketing Management

planning, etc. Included in this book is a detailed explanation of the various concepts and applications of marketing management. The topics;

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Marketing fundamentals

years that has created a great deal of enthusiasm for marketing. This bestseller of Dr. Bronis Verhage - Professor of Marketing at Georgia State;

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Marketing (RLE Marketing)

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a;

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Essentials Of Marketing

. This edition has been revised to meet the needs of students taking the CIM Marketing Fundamentals examination, for which this text is essential;

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Marketing Management

This book elucidates the concepts and innovative models around prospective developments with respect to marketing management. It aims to;

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Digital Marketing Applications

is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new;

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Marketing Management and Strategy

Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals;

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Marketing Management Support Systems

Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era;

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Marketing Strategies & Management

marketing, viral marketing, ambush marketing, and a host of other strategies and practices. This book examines the latest forms of marketing;

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