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Watershed Research Traditions in Human Communication Theory

Focuses on and presents watershed research traditions in human communication (interpersonal, organizational, and mass communication).

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Applied Mass Communication Theory

information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they;

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Applied Mass Communication Theory

information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they;

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McQuail's Mass Communication Theory

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains;

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Qualitative Communication Research Methods

Qualitative Communication Research Methods, Fourth Edition introduces readers to qualitative research in speech and mass communication;

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Mass Communication Theory

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass;

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Theory and Research in Mass Communication

and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects;

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Theory and Research in Mass Communication

and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects;

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Milestones in Mass Communication Research

Milestones in Mass Communication Research, 3/e offers an impressive history of mass communication research over the past 60 years and;

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Mass Communication Theory

Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical;

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Applying Communication Theory For Professional Life

of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods;

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McQuail's Reader in Mass Communication Theory

into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication;

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Mcquail'S Reader In Mass Communication Theory

into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication;

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Essentials of Mass Communication Theory

meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies. --Choice Arthur Asa;

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A Cognitive Psychology of Mass Communication

mass communication research, theory and analysis.;

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A Cognitive Psychology of Mass Communication

mass communication research, theory and analysis.;

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Human Communication as a Field of Study: Selected Contemporary Views

traces its history from scientific, humanistic, and technological roots. The second explores communication theory in the areas of interpersonal;

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Climate and Sustainability Communication

communication, science and environmental communication, political communication, and health communication, as well as their respective theory and;

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Climate and Sustainability Communication

communication, science and environmental communication, political communication, and health communication, as well as their respective theory and;

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Integrated Marketing Communication

, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each;

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Advances in Foundational Mass Communication Theories

, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century;

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Advances in Foundational Mass Communication Theories

, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century;

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Affect, Emotion, and Rhetorical Persuasion in Mass Communication

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw;

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Affect, Emotion, and Rhetorical Persuasion in Mass Communication

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw;

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Applied Mass Communication Theory

-Hybrid coverage of media theory and research methods that enables students to apply their academic knowledge in professional settings;

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Applied Mass Communication Theory

-Hybrid coverage of media theory and research methods that enables students to apply their academic knowledge in professional settings;

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Refining Milestone Mass Communications Theories for the 21st Century

theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever;

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