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McQuail s Media and Mass Communication Theory

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark;

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McQuail's Media and Mass Communication Theory

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark;

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McQuail's Reader in Mass Communication Theory

sourcebook for all students of media and mass communication. McQuails Reader in Mass Communication Theory includes key statements from;

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Mcquail'S Reader In Mass Communication Theory

sourcebook for all students of media and mass communication. McQuails Reader in Mass Communication Theory includes key statements from;

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McQuail's Mass Communication Theory

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains;

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Media Performance

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and;

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Audience Analysis

McQuail provides a coherent and succinct account of the concept media audience in terms of its history and its place in present-day media theory;

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Audience Analysis

McQuail provides a coherent and succinct account of the concept media audience in terms of its history and its place in present-day media theory;

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Communication Theory and Research

This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th;

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Mass Communication Theory

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass;

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Applied Mass Communication Theory

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work;

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Applied Mass Communication Theory

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work;

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Mass Communication Theory

Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical;

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Communication Studies

This book provides a basic introduction to communication principles and deals with the theory and practice of intrapersonal, interpersonal;

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Essentials of Mass Communication Theory

meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies. --Choice Arthur Asa;

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Using Communication Theory

Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and;

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Communications

of communication it is worth reaffirming that the consequences for relationships of social power deserve rather more attention. The nature of communication;

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Journalism and Society

perfect answer to the how and why of journalism. It is crucial reading for any student of media studies, communication studies and journalism.;

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Watershed Research Traditions in Human Communication Theory

Focuses on and presents watershed research traditions in human communication (interpersonal, organizational, and mass communication).

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Human Communication as a Field of Study: Selected Contemporary Views

traces its history from scientific, humanistic, and technological roots. The second explores communication theory in the areas of interpersonal;

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Affect, Emotion, and Rhetorical Persuasion in Mass Communication

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw;

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Affect, Emotion, and Rhetorical Persuasion in Mass Communication

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw;

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Ideology and Modern Culture

--ranging analysis of the development of mass communication, outlining a distinctive social theory of the mass media and their impact.;

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Mass Communication

This title includes a number of Open Access chapters. Mass communication is the academic study of the various means by which;

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Applying Communication Theory For Professional Life

Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition is the first communication theory textbook to;

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Die Motive der Mediennutzung bei Social Media Anwendungen nach Maslow und McQuail

satisfactions, needs, wishes, or motives of the prospective audience member is as old as media research itself" (McQuail 1997, S.69). Um die Frage zu;

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Applying Communication Theory for Professional Life

This fully updated Third Edition of Applying Communication Theory for Professional Life helps readers;

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