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MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass;
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Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work;
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Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work;
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Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical;
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McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media;
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McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media;
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meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies. --Choice Arthur Asa;
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McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains;
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Focuses on and presents watershed research traditions in human communication (interpersonal, organizational, and mass communication).
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This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw;
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This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw;
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A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark;
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--ranging analysis of the development of mass communication, outlining a distinctive social theory of the mass media and their impact.;
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A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark;
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This title includes a number of Open Access chapters. Mass communication is the academic study of the various means by which;
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Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition is the first communication theory textbook to;
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This fully updated Third Edition of Applying Communication Theory for Professional Life helps readers;
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Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms;
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Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms;
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changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new;
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changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new;
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changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new;
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Qualitative Communication Research Methods, Fourth Edition introduces readers to qualitative research in speech and mass communication;
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and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects;
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and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects;
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communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory;
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communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory;
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