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McQuail s Media and Mass Communication Theory

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark;

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McQuail's Reader in Mass Communication Theory

sourcebook for all students of media and mass communication. McQuails Reader in Mass Communication Theory includes key statements from;

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Mcquail'S Reader In Mass Communication Theory

sourcebook for all students of media and mass communication. McQuails Reader in Mass Communication Theory includes key statements from;

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McQuail's Media and Mass Communication Theory

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark;

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McQuail's Mass Communication Theory

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains;

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Media Performance

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and;

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Audience Analysis

McQuail provides a coherent and succinct account of the concept media audience in terms of its history and its place in present-day media theory;

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Audience Analysis

McQuail provides a coherent and succinct account of the concept media audience in terms of its history and its place in present-day media theory;

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Mass Communication Theory

MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass;

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Communication Theory and Research

This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th;

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Applying Communication Theory for Professional Life

This fully updated Third Edition of Applying Communication Theory for Professional Life helps readers;

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Applied Mass Communication Theory

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work;

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Applied Mass Communication Theory

Applied Mass Communication Theory: A Guide for Media Practitioners, Second Edition bridges a review of theory to the contemporary work;

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Mass Communication Theory

Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical;

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Using Communication Theory

Using Communication Theory was a rarity in bridging the gap between ideas and practice. It was itself a model of good communication and;

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Communication Studies

This book provides a basic introduction to communication principles and deals with the theory and practice of intrapersonal, interpersonal;

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Essentials of Mass Communication Theory

meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies. --Choice Arthur Asa;

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Communications

of communication it is worth reaffirming that the consequences for relationships of social power deserve rather more attention. The nature of communication;

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Journalism and Society

perfect answer to the how and why of journalism. It is crucial reading for any student of media studies, communication studies and journalism.;

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On the Pragmatics of Communication

s theory of communication and its relation to his broader social and political theory.;

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Watershed Research Traditions in Human Communication Theory

Focuses on and presents watershed research traditions in human communication (interpersonal, organizational, and mass communication).

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Human Communication as a Field of Study: Selected Contemporary Views

traces its history from scientific, humanistic, and technological roots. The second explores communication theory in the areas of interpersonal;

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Affect, Emotion, and Rhetorical Persuasion in Mass Communication

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw;

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Affect, Emotion, and Rhetorical Persuasion in Mass Communication

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw;

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Ideology and Modern Culture

--ranging analysis of the development of mass communication, outlining a distinctive social theory of the mass media and their impact.;

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Mass Communication

This title includes a number of Open Access chapters. Mass communication is the academic study of the various means by which;

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Fundamentals of Organizational Communication

With a blend of theory, analysis and practice, Fundamentals of Organizational Communication presents a unique competency-based approach;

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