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McQuail s Media and Mass Communication Theory

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book ;...

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Communications

First published in 1985. Routledge is an imprint of Taylor and Francis, an informa company.;...

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Conversations About Language & Culture

Five wide-ranging conversations with leading scholars: David Bellos, Michael Berry, Nick Couldry, Denis McQuail, Carol Padden. ;

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McQuail's Media and Mass Communication Theory

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book ;...

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Die Motive der Mediennutzung bei Social Media Anwendungen nach Maslow und McQuail

satisfactions, needs, wishes, or motives of the prospective audience member is as old as media research itself" (McQuail 1997, S.69). Um die Frage zu;

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Journalism and Society

A major new statement on the role of journalism in democracy from one of media and communication's l;...

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Media Performance

McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the;

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Communications

First published in 1985. At a time when much attention is directed to the immense technical power an;...

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Communication Theory and Research

This exciting collection of papers represents some of the finest communications research published o;...

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Audience Analysis

McQuail provides a coherent and succinct account of the concept media audience in terms of its history and its place in present-day media theory;

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Audience Analysis

McQuail provides a coherent and succinct account of the concept media audience in terms of its history and its place in present-day media theory;

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Media Studies

. With a preface by Denis McQuail, contributors include Janet McCabe, John Corner, David Croteau, William Hoynes, Natalie Fenton, Jenny;

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McQuail's Mass Communication Theory

McQuail's Mass Communication Theory has been the benchmark for studying mass communication th;...

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Media Studies

. With a preface by Denis McQuail, contributors include Janet McCabe, John Corner, David Croteau, William Hoynes, Natalie Fenton, Jenny;

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McQuail's Reader in Mass Communication Theory

sourcebook for all students of media and mass communication. McQuails Reader in Mass Communication Theory includes key statements from;

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Mcquail'S Reader In Mass Communication Theory

sourcebook for all students of media and mass communication. McQuails Reader in Mass Communication Theory includes key statements from;

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The SAGE Handbook of Media Studies

associate editors Denis McQuail, Philip Schlesinger, and Ellen Wartella have brought together a team of international contributors to provide a;

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Quantitat statt Qualitat

Privatisierung und Kommerzialisierung des Fernsehens nimmt laut McQUAIL die offentliche Kontrolle uber die Massenmedien ab. Aus diesem Grund ist;

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Using Communication Theory

practitioners, especially in planning for change. - Denis McQuail, Professor Emeritus, University of Amsterdam Using Communication;

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