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Advances in Foundational Mass Communication Theories

Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories;

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Advances in Foundational Mass Communication Theories

Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories;

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Mass Communication Theories

The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their;

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Mass Communication Theories

The second edition of this groundbreaking textbook provides a comprehensive overview of mass communication theories, as well as their;

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Mass Communication Theory

communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a;

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Refining Milestone Mass Communications Theories for the 21st Century

theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever;

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Refining Milestone Mass Communications Theories for the 21st Century

theories may be applied in new ways, and how future research can expand our understanding of mass communication as its reach and effects grow ever;

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A First Look at Communication Theory

theories at a level that is appropriate for both lower- and upper-level courses. The theories represented in the text reflect a mix of foundational;

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The Rise and Fall of Mass Communication

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms;

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The Rise and Fall of Mass Communication

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms;

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Communication Theories

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism;

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Communication Theories Pnie Origins Meth

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism;

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Communication Theories

This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism;

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Mass Communication Theory

mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook;

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Essentials of Mass Communication Theory

Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the;

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Applied Mass Communication Theory

information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they;

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Applied Mass Communication Theory

information on the progression of theory in mass communication, including a model that integrates mass communication theories and shows how they;

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Communication and Prejudice

Communication and Prejudice: Theories, Effects, and Interventions is a comprehensive exploration of how communication affects prejudice;

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Communication and New Media

, development and theories of mass communication and the emergence of 'new media', offers theoretical frameworks about the media, and examines the;

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Theories of Informetrics and Scholarly Communication

community to produce foundational theories upon which the work of the field could be based. More than three decades later, the time has come to;

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Applying Communication Theory for Professional Life

coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal;

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Origins and Traditions of Organizational Communication

links organizational communication theory and research to practice. In reviewing foundational management theory, the book analyzes how early to;

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Origins and Traditions of Organizational Communication

links organizational communication theory and research to practice. In reviewing foundational management theory, the book analyzes how early to;

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The Evolution of Media

useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested;

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The Evolution of Media

for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big;

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Among Cultures

students a foundational knowledge in intercultural communication that is imperative for understanding and navigating our increasingly complex human;

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Clarifying Communication Theories

A textbook and workbook introducing several theories of human and mass communication in a straightforward manner. Relying heavily on;

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