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The Marketers Customer Data Platform Resource Book

This concise guide to Customer Data Platforms has been written to help marketers who are thinking about investing in one better understand;

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Practical Text Analytics

must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This;

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Creating and Managing a CRM Platform for your Organisation

Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can;

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Creating and Managing a CRM Platform for your Organisation

Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can;

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Connected CRM

makes it a capital M. Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how;

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Geodemographics for Marketers

Geodemographics, the process of analyzing survey data to profile economic and demographic characteristics of populations, is a successful;

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Predictive Marketing

immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven;

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Advanced Customer Analytics

nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple;

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Customer Data Platforms

this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data;

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Big Data Marketing Engage Your Customer

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught;

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One-to-One Personalization in the Age of Machine Learning

together in a customer data platform (CDP). Get inspired by the potential for your business and gain insights on how to develop your own;

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Customer Equity

What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology;

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R U #SoLoMo Ready?

platform. Then immediately they can post an update on their Facebook timeline, referencing the retailer's page. SoLoMo consumers have three;

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Customer Visits

analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique;

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Customer Visits

analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique;

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Connect

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and;

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Consumer Insight

influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the;

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Data Engineeringon Azure

-leading standards. All examples are based on the production big data platform that powers Microsoft's customer growth operations. You'll learn;

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Salesforce Lightning Platform Enterprise Architecture

Features Use the Lightning Platform to build integrated, scalable, and robust apps focused on enterprise-level customer demands Use the;

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Scoring Points

, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer;

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Scoring Points

, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer;

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Customize the Brand

marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable;

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Dynamics 365 Essentials

Discover what the Common Data Service is and how Dynamics 365 fits in the Power Platform. Learn how to set up core Dynamics 365 Customer;

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Power Platform and Dynamics 365 CE for Absolute Beginners

in customer data management and cloud app integrations. What You Will Learn Get up to speed on the Power platform echo-system and;

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Salesforce Data Architecture and Management

data trust issues in your Salesforce org Focus on the Salesforce Customer 360 platform, its key components, and how it can help organizations;

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Einde inhoud

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