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Geodemographics for Marketers

data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets;

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Geodemographics, GIS and Neighbourhood Targeting

analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS;

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Urban Analytics

With lots of illustrations and interviews with key urban analysts, this book offers a field-defining;...

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Urban Analytics

With lots of illustrations and interviews with key urban analysts, this book offers a field-defining;...

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Critical Thinking for Marketers, Volume II

This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making;

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Next Generation Network Marketing

each.With network marketing he can probably tell you exactly what that person says he is doing, but for whatever reason, she cannot duplicate his;

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Essential Guide for Marketers

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Video Marketing for Marketers

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Concise Encyclopedia of Church and Religious Organization Marketing

resources of your faith-based organization. As people become increasingly inundated with advertising and given more choices, the need for a;

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Accidental Marketer

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all;

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Marketing in the Boardroom

language, demonstrating how to win over the Board members' hearts, minds and confidence. Marketing in the Boardroom is an important book for any;

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Marketing in the Boardroom

language, demonstrating how to win over the Board members' hearts, minds and confidence. Marketing in the Boardroom is an important book for any;

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Secrets of Social Media Marketing

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for;

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Ethnography for Marketers

Ethnography for Marketers does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point;

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Measuring Marketing

metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and;

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The AI Marketing Canvas

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success;

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Leveraging Computer-Mediated Marketing Environments

for marketers, brand managers, business managers, academicians, and students.;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a;

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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Big Idea Patterns of the Advertising Creative Process

This brainstorming toolkit is a guide for ideation (idea formulation), enabling readers to generate valuable marketing campaigns that are;

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Marketing 5.0

to understand modern marketing, including: * Artificial Intelligence for marketing automation * Agile marketing;

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The New Rules of Lead Generation

tactics will continue to evolve in the future. Most importantly, he shares how marketers can achieve the best results--actionable leads for their;

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All Marketers Are Liars

Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear;

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B2B Marketing Strategy

have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers;

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Marketing Artificial Intelligence

is the blueprint for understanding and applying AI, giving you just the edge in your career you've been waiting for.;

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Consumer Behavior

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer acti;...

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