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Introduction to Advertising

through to the consumers; Includes case studies in every chapter from big-named brands as well as smaller and non-profit organizations; Focuses on;

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Introduction to Advertising

through to the consumers; Includes case studies in every chapter from big-named brands as well as smaller and non-profit organizations; Focuses on;

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Creative Strategy in Advertising

media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the;

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Big Idea Patterns of the Advertising Creative Process

This brainstorming toolkit is a guide for ideation (idea formulation), enabling readers to generate valuable marketing campaigns that are;

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How to catch the Big Idea

thought process and working method - effectively, clearly and independently. How to Catch the Big Idea provides practical, powerful and inspiring;

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A Technique For Producing Ideas

that big, elusive idea--and once and for all lift the veil of mystery from the creative process. ""James Webb Young is in the tradition;

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Digital Advertising

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes;

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The Advertising Concept Book

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most;

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21 Days to a Big Idea!: Creating Breakthrough Business Concepts

anyone else looking to break the mold. Bryan Mattimore is a big idea guy. For the past twenty-five years, he has helped Fortune 500 companies;

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The Big Idea

Community Christian Church embraced the Big Idea and everything changed. They decided to avoid the common mistake of bombarding people with;

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How To Catch The Big Idea

work long before an idea shows up. Input determines output also holds true for the Big Idea. From the first contact with the client in new;

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The Bare Bones of Advertising Print Design

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and;

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Copywriting

. It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their;

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The Advertising Concept Book

how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media;

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Poetics of the Creative Process

attempts to concretize the playwright's creative experience from the gestation of a dramatic idea, through the development of that idea, to its;

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Poetics of the Creative Process

attempts to concretize the playwright's creative experience from the gestation of a dramatic idea, through the development of that idea, to its;

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Advertising Creative - International Student Edition

is still about one thing that never changes-the need for fresh concepts and big ideas in pursuit of the One Thing. This edition introduces a new co;

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How to Do Better Creative Work

from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business;

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The Big Idea Book

Ideas are like buses, you wait forever and then 500 come along at once. The Big Idea Book is 500 novel, ingenious and downright crazy ideas;

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Advertising

The book covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking;

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Fundamentals Of Creative Advertising

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw;

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Advertising

'A no-holds-barred overview of the very competitive but ultimately rewarding industry that is advertising. Insightful, well-informed, frank;

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Advertising Campaign Strategy

PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns;

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Basics Advertising 02 Art Direction

Basics Advertising: Art Direction is a comprehensive guide to the role of the art director. It examines the key techniques, approaches and;

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The Beauty Paradigm

Fair skin sells the cream Trendy women sell the scooter Dashing men sell the car Seductive gestures can sell almost anything;

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Creating Brand Loyalty

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising;

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Creating Brand Loyalty

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising;

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