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Ethnography for Marketers

Ethnography for Marketers does an excellent job of capturing the academic aspects of ethnography but does so from a practical, useful point;

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Critical Thinking for Marketers, Volume II

This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making;

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Next Generation Network Marketing

each.With network marketing he can probably tell you exactly what that person says he is doing, but for whatever reason, she cannot duplicate his;

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Geodemographics for Marketers

data-driven analysis tool for marketers. Geodemographic classifications are widely embedded in customer databases and market research datasets;

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Essential Guide for Marketers

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Video Marketing for Marketers

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Ethnography

The systematic approach to the study of people and their cultures is under the discipline of ethnography. It involves the study of the;

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Accidental Marketer

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all;

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Marketing in the Boardroom

language, demonstrating how to win over the Board members' hearts, minds and confidence. Marketing in the Boardroom is an important book for any;

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Marketing in the Boardroom

language, demonstrating how to win over the Board members' hearts, minds and confidence. Marketing in the Boardroom is an important book for any;

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Secrets of Social Media Marketing

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for;

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For Ethnography

A major statement on the field from one of the world's foremost authorities on ethnography in the social sciences.;

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For Ethnography

A major statement on the field from one of the world's foremost authorities on ethnography in the social sciences.;

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Handbook of Ethnography

`I wish the Handbook of Ethnography had been available to me as a fledgling ethnographer. I would recommend it for any graduate student who;

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Measuring Marketing

metrics. Applying these metrics will enable marketers to make better decisions and increase their accountability for their strategies and;

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Routledge Revivals: What's Wrong With Ethnography? (1992)

Originally published 1992 What's Wrong With Ethnography? provides a fresh look at the rationale for and distinctiveness of ethnographic;

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Routledge Revivals: What's Wrong With Ethnography? (1992)

Originally published 1992 What's Wrong With Ethnography? provides a fresh look at the rationale for and distinctiveness of ethnographic;

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The AI Marketing Canvas

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success;

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Ethnography for Education

Ethnography is a distinctive approach for educational research. The authors argue that the last decade has seen ethnography come of age;

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Doing Ethnography

Doing Ethnography is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a;

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The Wiley Handbook of Ethnography of Education

source for scholars in libraries as well as researchers out in the field The Wiley Handbook of Ethnography of Education is a definitive;

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Ethnography

politics of position that impacts ethnographers' conduct and disposition-which serves as a standard for gauging and engaging ethnography throughout;

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Leveraging Computer-Mediated Marketing Environments

for marketers, brand managers, business managers, academicians, and students.;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a;

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Insights, Innovation, and Analytics for Optimal Customer Engagement

Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a;

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

This book uncovers the hidden power of brand and brand building for B2B marketers;

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Ethnographies and Health

in the social production of knowledge. Rather than discussing the strengths (and limitations) of ethnography for engaging with health, the book;

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