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Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement;
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Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement;
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Stand Out! is a book about branding and its evolution, practice, and power in today's digital age. It presents the why-do and the how-to;
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This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for;
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Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource;
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branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for;
Vergelijkbare producten zoals Canada, Nation Branding and Domestic Politics
branding and domestic politics, noting the dangers of the politicization of the branding of Canada. It also provides the political context for;
Vergelijkbare producten zoals Canada, Nation Branding and Domestic Politics
Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding;
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This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;
Vergelijkbare producten zoals City Branding and Promotion
This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with;
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The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature;
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, links manufacturer and retailer in channeling branding messages to the end user. (The Intel Inside campaign is an example.);
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This book presents real life business-to-business (B2B) branding cases. The book deploys a theoretical-practical approach, where;
Vergelijkbare producten zoals Developing Insights on Branding in the B2B Context
across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand;
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, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public;
Vergelijkbare producten zoals Public Branding and Marketing
challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue;
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, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon;
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Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific;
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In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television;
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Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation;
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Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;
Vergelijkbare producten zoals Branding in Governance and Public Management
Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present;
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, corporate branding, and country branding. The text highlights branding strategies that can be adopted in BoP markets, as well as;
Vergelijkbare producten zoals Branding and Positioning in Base of the Pyramid Markets in Africa
Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;
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Intellectual Property Branding in the Developing World identifies success stories in the areas of intellectual property (IP) and branding;
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. PharmaceuticalsWhere's the Brand Logic?: Branding Lessons and Strategy discusses in detail the application of current consumer branding theory to pharmaceutical;
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