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Managing and Marketing Technology

valuable insight into the relationship between technology, product development, marketing and management. The final chapter is a detailed case;

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Technology Development and Marketing

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Business Technology Development Strategy Bundle

Book 1: Artificial Intelligence Marketing and Sales ApplicationsBook 2: Blockchain Technology Revolution in Business;

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Marketing in University-Industry Technological Collaboration

This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university;

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Product Marketing For Technology Companies

act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application;

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Mobile Marketing

Mobile Marketing provides an in-depth hardware and software review of mobile technology - including mobile platforms, app development;

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Destination Recommendation Systems

An emerging area of study within technology and tourism focuses on the development of technologies which enable Internet users to quickly;

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Technology Entrepreneurship

property development, management, and protectionPotent insights into marketing and selling technology products to the global marketplace;

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Guide to the British Food Manufacturing Industry

This book should be of interest to personnel within the food industry; research and development scientists; food marketing personnel;

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Innovation, Product Development and Commercialization

development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy. It also includes;

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Technology and Innovation for Marketing

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy;

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Technology and Innovation for Marketing

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy;

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Business in Africa in the Era of Digital Technology

Globalization within the Africa Context, especially as digital technology changes the African society. Private and NGOs are emerging with greater;

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Services Marketing

Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and;

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Taking Technology to the Market

With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more;

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Marketing Wireless Products

, and in particular wireless technology marketing, has always proved somewhat paradoxical to those working within the industry. By drawing upon;

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Industrial Marketing Strategy

planning * Special sections on product development, national account management, customer service, information technology, and price signaling;

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Future of Tourism Marketing

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution;

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Social Media Marketing

How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and;

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Recent Trends in Soft Beverages

, technology, and quality control with respect to raw materials as well as finished product, value-added product development, and marketing strategies.;

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Internet Marketing

commerce, and other information technology subjects that affect and change the role of marketing on a daily basis in the 21st century business;

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Eyecare Business

of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools.

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Fundamentals of Marketing

, Barnes and Noble, Dyno Rod and New Zealand wool. The text analyzes the marketing mix: product development, pricing, promotion (and;

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Rabbits, Risk and Reward

Come on a journey through satellite technology, practical farming, lobbying in Brussels and Westminster, medical marketing, campaigning for;

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Marketing

learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features;

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Techno-Ready Marketing

know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America;

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Marketing

relationship marketing are all explored. The book also covers technology and the Internet, with Internet exercises and company web;

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