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Sustainable Marketing

sustainable consumption The use of social marketing for planning and implementing behavioural change in consumers towards a more sustainable;

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Sustainable Marketing Planning

ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness. With marketing planning absent;

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Sustainable Marketing Planning

ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness. With marketing planning absent;

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Managing Asian Destinations

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within;

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Managing Asian Destinations

This book focuses on the planning, marketing, and management of Asian tourism destinations, and evaluates current developments within;

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Creating Customer Value Through Strategic Marketing Planning

Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;

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Creating Customer Value Through Strategic Marketing Planning

Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This;

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Sustainable Marketing

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainabi;...

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Marketing Power for Financial Advisors

following the 3 Ps of growth: Planning -- How to generate your marketing Plan to help you attract a steady stream of qualified prospects. Packaging;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Marketing Planning for Services

Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line;

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Malcolm McDonald on Marketing Planning

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to;

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Marketing Planning

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the;

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Evolution Sustainability Marketing

Evolution Sustainability Marketing examines various aspects of sustainability marketing including an;...

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Customer-Centric Marketing

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast;...

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Malcolm McDonald on Marketing Planning

As a busy marketing professional or student, you'll find that this information-crammed guide to marketing planning is perfect for you;

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Sustainable Development Marketing - Marketing for Sustainable Development

Many people see a weak association between marketing and sustainable development and even consider t;...

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Marketing Planning

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to;

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Marketing Planning

Marketing Planning: Where Strategy Meets Action offers marketing students and professionals a practical, step by step guide to creating;

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Marketing Innovations for Sustainable Destinations

A collection of groundbreaking and stimulating chapters that explore innovative marketing operations;...

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Brains On Fire

in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the;

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Corporate Strategy

, straightforward way. It gives the reader all the essential information needed to identify central issues in strategic management and planning and hence be;

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The Sustainable Marketing Concept in European SMEs

The food and drink sector represents Europe's largest manufacturing industry, its largest employer a;...

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Planning Towards More Sustainable Electricity Generation Systems

Planning Towards More Sustainable Electricity Generation Systems is een boek van Duane Rowe;

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Analysis for Marketing Planning

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing;

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Marketing for Sustainable Tourism

This book shows how marketing skills and techniques can be used for sustainability purposes, by unde;...

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Strategic Perspectives in Destination Marketing

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the;

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