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Strategic Marketing Problems

in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing;

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Strategic Marketing Management - Theory and Practice

Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;

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Strategic International Marketing

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global;

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Engaging your Community through Active Strategic Marketing

. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic;

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Engaging Your Community Through Active Strategic Marketing

. Engaging your Community through Active Strategic Marketing is a comprehensive resource that provides an overview of best practice strategic;

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Strategic Marketing 3rd

The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a;

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Strategic Innovative Marketing

This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the;

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Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive;

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Applied Strategic Marketing

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive;

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Strategic Marketing

This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and;

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Sports Marketing

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and;

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Strategic Shopper Marketing

Strategic Shopper Marketing provides a uniquely strategic perspective on the anything, anywhere, anytime retail revolution. Following;

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CIM Handbook of Strategic Marketing

The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction;

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Strategic Marketing in Tourism Services

able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes;

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Strategic Innovative Marketing and Tourism

covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;

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Strategic Marketing

Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice;

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Creativity and Marketing

applications to synthesize emerging studies on how creativity is important for marketing success. Exploring themes in strategic marketing;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain;

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Strategic Marketing Decision-Making within Japanese and South Korean Companies

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides;

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Strategic Innovative Marketing

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration;

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Services Marketing

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;

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Simple Steps to Building Million Dollar Cosmetic Practices

Khan offers a manual that provides an ethical approach helping physicians in the practice of aesthetic medicine develop strategic business;

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Simple Steps to Building Million Dollar Cosmetic Practices

Khan offers a manual that provides an ethical approach helping physicians in the practice of aesthetic medicine develop strategic business;

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Strategic Marketing Management

Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides;

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Strategic Marketing

A guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions. It has been written specifically for;

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Best Practice Cases In Branding

Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing;

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