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Airlines

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well;

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Airlines

Drawing on recent developments in the services management, strategic management and brand management literatures, this stimulating and well;

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Airline Operations and Management

the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline;

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Airline Operations and Management

the overview of the industry. The focus is on tactical, rather than strategic, management that is specialized or unique to the airline;

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Fundamentals of Airline Marketing

illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing;

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Fundamentals of Airline Marketing

illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing;

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Airline

For courses in Strategic Management, Business Policy, and Marketing Strategy. Easy to start-up and use-even for students and instructors;

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Managing Strategic Airline Alliances

Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to;

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Airline Marketing And Management

Through five previous editions Airline Marketing and Management by Stephen Shaw has established itself as the preferred textbook for;

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Principles of Customer Relationship Management

does not dwell on the underlying statistics. A second approach focuses on the strategic side of customer relationship management. The text;

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Strategic Marketing Approaches within Airline Management

On the German passenger market, airlines approach different business concepts in order to cope with ;...

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Airline Marketing and Management

Airline Marketing and Management 7e editie is een boek van Stephen Shaw uitgegeven bij Taylor & Francis Ltd. ISBN 9781409401490

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Airline Marketing and Management

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing;

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Airline Marketing and Management

role of marketing has become centrestage. This work deals with business and marketing strategies and product management for the air transport;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Services Marketing

of services marketing theory and management within a practical, manager orientated framework. Current issues in areas such as service quality;

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Strategic Marketing Management

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach;

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Sustaining Airline Profitability. Strategic Management and Leadership

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Air Transportation

guide students through the ins and outs of the air transportation industry, as well as through the details of management functions within;

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Air Transportation

guide students through the ins and outs of the air transportation industry, as well as through the details of management functions within;

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Air Transportation

guide students through the ins and outs of the air transportation industry, as well as through the details of management functions within;

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Air Transportation

guide students through the ins and outs of the air transportation industry, as well as through the details of management functions within;

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Strategic management of an airline. Developing a proactive strategy for Airbus

Vergelijkbare producten zoals Strategic management of an airline. Developing a proactive strategy for Airbus

Marketing Management in Air Transport (RLE Marketing)

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation;

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Airline

Airline: A Strategic Management Simulation is now managed by INTERPRETIVE SIMULATIONS. For more information about the revised simulation;

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Marketing Management in Air Transport

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation;

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Strategic Marketing Management (Rle Marketing)

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the;

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