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Re Modeling the Brand Purchase Funnel

Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a;

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Building the Brand-Driven Business

"Every time an employee gets to touch a customer or a customer gets to touch the brand, that company gets the opportunity to either;

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Your Brand, The Next Media Company

Content is still king-and if you're a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media;

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We Are the League...Uncut Brand New & Rowdy, Re-Recordings of the League's Debut BRAND NEW & ROWDY, RE-RECORDINGS OF THE LEAGUE'. ANTI-NOWHERE LEAGUE, CD

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Source Credibility and Consumer's Purchase Intention

the endorser and corporate credibility on consumer's attitude toward ad, brand attitude and purchase intention when brand familiarity;

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Slave To the Empire 7 Brand New Tracks Plus 5 Re-Recorded Dokken Classics! 7 BRAND NEW TRACKS PLUS 5 RE-RECORDED DOKKEN CLASSICS. T&N, CD

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Marketing Made Simple

cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand's story to the;

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The Strategy of Global Branding and Brand Equity

Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand;

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The Strategy of Global Branding and Brand Equity

Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand;

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Perceived Brand Localness

towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings;

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Promised Land Re-Press W/Brand New Artwork RE-PRESS W/BRAND NEW ARTWORK. JOHNNIE ALLAN, CD

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Light at the End of the Funnel

Light At The End Of The Funnel is a compilation of stories from top entrepreneurs, small business owners, thought leaders, change makers;

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Fashion Branding and Consumer Behaviors

fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and;

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Fashion Branding and Consumer Behaviors

fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and;

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Brand Choice and Loyalty

thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he;

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Mobile Influence

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling;

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Smash the Funnel

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Cause Related Marketing and its Impact on Sale

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The;

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Success Secrets of the Sales Funnel

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Light at the End of the Funnel

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Rising Consumer Materialism: A Threat to Sustainable Happiness

, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative;

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Rising Consumer Materialism: A Threat to Sustainable Happiness

, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms;

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Sales Funnel Management for Small Business Owners

Do you want to develop a more worry-free and predictable sales process?Do you want to systemize your Sales Funnel and remove the need for;

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Wills, Administration and Taxation Law and Practice

A brand new edition of Wills, Administration and Taxation, encompassing all the latest developments and case law. An essential purchase for;

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Wills, Administration and Taxation Law and Practice

A brand new edition of Wills, Administration and Taxation, encompassing all the latest developments and case law. An essential purchase for;

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Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destinations

The study proposes and empirically validates an integrated model of leisure visitors' destination brand associations that can guide;

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Sales Funnel Management for Small Business Owners in 2019

Do you want to develop a more worry-free and predictable sales process?Do you want to systemize your Sales Funnel and remove the need for;

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